Senma made a double 11 to create success

Yum’s Double 11-Star Customer Report

In the early morning of November 11th, are you screaming for a big sleep, or are you shopping for "Double 11"? After e-commerce for many years, nowadays "double eleven" shopping Taobao grab baby, has become the most popular choice for many consumers. When "Double 11" became a consumer node in the entire retail industry, some new consumer trends are also taking shape. If we focus our attention on this online shopping festival, it is not difficult for us to find that whether it is e-commerce companies that set up their own concerts or online or offline O2O linkages, or the courier industry “E-commerce special” promotion, new business models and traditional businesses. The clashes and interactions of the models have all kicked off...

Free shipping, free shipping, gifts... This year's Double 11 continues and surpasses last year’s madness. After a day of hard work, Semir’s record is outstanding, with total sales of 100 million yuan, of which Balabala ranks first among children’s wear brands, reaching 4000 More than ten thousand yuan. Compared with sales of more than 50 million yuan on a single day last year, it has doubled.

It is reported that for this double 11th, Semir and its Balabala in the goods to do enough preparation, a total of several million stocking. The Double 11 made a large number of explosions in the Sunma brand, and the sales rate was far more than last year. In contrast, Balabala’s joint rate in this double 11 is much higher than its peers' standards, and the store’s explosive growth has been achieved.

(Storage data compass)

For common concerns about the explosive growth of double 11 orders, logistics delivery and other supporting issues, prior to the Double 11 event, with the assistance of information system service provider Yum! Software, in addition to upgrading the order processing system to a million order management Outside the system, Warehousing also uses the Yumson IWMS system for warehouse management and distribution management.

(express delivery)

The two-for-one Senma and Barabala produced a total of nearly 700,000 orders. Senma and Balla Bara arranged for nearly 800 shipments to complete all packages within five days in order to deliver the goods to buyers in a timely manner. In this war without gun smoke, not only the traditional marketing ability is tested, but also a comprehensive test of payment, logistics, promotion, distribution and other capabilities. It turns out that Senma has withstood the test and made a perfect answer in this double 11 session.