The concept of “sharing economy” became popular with two big companies: Airbnb and Uber. Idle homes and idle private cars are effectively used. This is not only about the renter’s ability to make pocket money, but also advocates that this provides a better solution for the entire relevant market. The global energy issue has contributed and the social needs have been fulfilled.

Here we are talking about a company called VillageLuxe. It's a wardrobe-based company. In other words, you can rent clothes on this platform. Last July, the beta version was launched, but the official version of the site was just launched at the beginning of this year.

Currently, registered users need an invitation code, which controls the quality of the user to a certain extent. One of the more important reasons is that the newly established company is still controlled in New York City in order to ensure the control of the rental behavior.

One of the founders, Julia Gudish Krieger, originally worked for a venture capital firm, and she told Fashionista that the next target city would be Los Angeles – the developed film industry offers a wide range of clothing rental needs. “Users who have submitted registration applications have a large number of people from all over the world, such as Dubai and Hong Kong.” They also want to bring VillageLuxe to the world, but it takes time.

As far as the business model is concerned, it is not difficult to imagine. After signing up for registration, I will take photos of my unused clothes. If there are more than 30 idle items, VillageLuxe will send a special photographer to shoot for it. The renter can communicate directly with the lessor, the rental price is negotiated by both, VillageLuxe charges 10%, and the renter also pays 10% of the dry cleaning fee to solve the hygiene problem of second-hand clothing. Of course, there are also evaluation systems, as well as logistics tracking (although more people choose to pick up the door), and there is no trial and error mechanism for the round-trip.

A number of opinion leaders have settled in VillageLuxe, such as Cosmopolitan, InStyle, Refinery29 and Vogue editors, as well as Alexandra Wilkis Wilson, co-founder of the e-commerce website Gilt.

At present, there are many high-end products on the website. According to the founder, there are more than 5,000 products, such as Hermès Birkin bag, Chanel boots and so on.

The cost of renting is not high. Even for the above products, the rent for a week will not exceed $200. However, once the website is open for registration, whether such high-end positioning can be maintained, whether rents are restricted, and the norms of user behavior will become new problems.

The bigger thing about this is that if you can expand to a larger market and have enough user data, you can provide accurate market research big data for customers, brands and so on. Krieger said that they hope to provide users with references such as "Is this product popular in the rental market" in the future?

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