2016 is bound to be Jia Roufu love fruitful harvest years. In the 2016 "Cloud · Shang" autumn and winter new conference ended, the company has long been paved the fourth women's brand "Ailmoree-Ai Murray," will be officially started (positioning for the high-end women's brand) . In order to meet the actual situation of rapid market changes, the head office will also launch the fifth women's brand "LY-Love cloud" (positioned as fast-fashion women's brand). The above two brands will meet with you in the second half of the year, please pay attention. JRLY-Jia soft love cloud brand introduction "JRLY-JIA soft love cloud" brand originated in Hong Kong, founded in the year 2008, the pursuit of fashion tastes, but also the taste of life, è°† è°† pass true and beautiful. Garment Co., Ltd. Guangzhou Jia soft Love is a collection of product development, design, production and marketing in one of the diversified brand companies, Guangzhou Jia soft love Clothing Co., Ltd under the auspices of the "JRLY-Jia Roufu Love Cloud", "JKKB - Good cool to open "," OSS-EU silk "," Ailmoree-Ai Murray "and other famous women's brand. Garment Co., Ltd. Guangzhou Jia soft love is attached to Hong Kong Mu poetry (International) Co., Ltd. underwear brand management company, Guangzhou Jia soft Love Clothing Co., Ltd. is mainly responsible for operating in China, "JRLY-Jia Rou soft love cloud," " JKKB - good cool open "," OSS - EU silk "," Ailmoree-Ai Murray "four women's brands, representing the only I admire, enjoy the luxury of quality of life," JRLY- R & D, design, production, marketing in one of the brand companies, skilled craftsmen portable service, tailored, the company adhere to the "people-oriented" and "quality first, the credibility of the first, excellence," complement each other team concept, uphold value for money , Good value for money business philosophy. Optimistic, perseverant, responsible, expecting to create a constantly create jobs, contribute to the community, a letter, hope and love of the business. Lost fundamental, follow the trend, contrarian and seize the opportunities The chairman and the general manager made important speeches on the "Future Development Plan of Jia Rou Lian Lian Yun" at the decision-making meeting held on May 30 and 31 with the key cadres of each company on May 30 and 31 for two consecutive days. The meeting proposed: In the face of the adverse impact of the global environment 2015-2016, the performance of the same period only a slight increase, we have good, since we can already withstand the impact, as if in desperation, do not go back. So the company decided to start two brands at the same time, quickly spread the market. Why should the current control? Ms. Liu Qingyun, the founder of the original vision, views this issue in this way. There are three main reasons for this: 1) The existing market resources are most easily mobilized and integrated; 2) The cost of the current market for distribution control is relatively low; 3. At present, the best time is to train the frontline staff so that front-line cadres have more time to learn management Knowledge, so that front-line sales colleagues can accept more company In House. Diversified brand portfolio, product mix, with the price band, help mobilize the integration of resources to ensure that customers do not easily drain, so that the entire business more risk-resistant ability. Five brand positioning clear, primary and secondary orderly Nice soft love cloud - walking in the ladies seasons products, mid-range price, positioning 25-40 years old (psychological age 22-38 years old). Original designer brand. Jia cool to open - a single product category, summer to dress, put skirt-based; autumn and winter with sweaters, cotton, horse-based. Low-end price, located in the 25-40 years old. Original designer brand. European silk element - a single product category, summer dress to cheongsam, improved cheongsam-based; autumn and winter to sweaters, fur, leather pants, leather skirts based. Low-end price, located in the 25-40 years old. Original designer brand. Ai Mu Rui - Take the big positioning, high-end prices, located in the 30-45-year-old European route. Original designer brand + buyer brand. Love cloud - take less Shu positioning, low-end price, located in 18-25 years old, Korean version of the route. Buyer set shop brand. How to understand the role of good and soft love cloud five brands? The chairman of the board made the following analogy with a simple example: In the past, we started a tricycle. Although the triangle was stable, there was no problem with the straight road. Now the market is a multi-bend mountain, about too fast, sharp turn will rollover, so we can not be too fast. Now five brands is to open a four wheel car, tricycle to be safe. "Love cloud" is the new power fuel, but the eruption is overwhelming. The core is "good soft love cloud", left and right wings or "good cool to open" and "Ou Si Su :, these three brands are the fundamental business.Airu Rui is a thick anti-punching bar, is to prevent Other competing brands have a direct impact on us. Whether a business wins the future speaks of strategic issues. Whether a company can survive, it is a matter of skill. If both are done, that's the question of time. The above is all the contents of this issue, the next will be good to share with you the new promotion of the two major brand Aspect, please pay close attention to your friends. Novel frame designed for man and woman. High quality of lens filters UVA & UVB rays to protect the eyes from harmful of lights. Wide range of frame styles: aviator, fashion, classic, metal and plastic combination available. Rich colors for frame and lens available for option. 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