Dandong textile and garment industry to build its own brand to enhance the competitiveness of the international market

Once upon a time, Liaoning Dandong textile and garment industry once occupied an important position in Dandong's industrial economy; Dandong, which has a complete industrial system of spinning, weaving, dyeing, production, learning and research, was once the most important textile base in the Northeast. These glorious history have been printed in the minds of the CPPCC member Cao Xiang'an.

"Our industrial advantage is still there, that is, the scale is still very small, and there is no regional brand." Cao Xiangan said that the outdoor textile and garment industry has great potential in the domestic market. If this opportunity can be seized, Dandong will be created early. A professional outdoor textile and garment industry base, the history of glory has a chance to come again.

According to the results of Cao Xiang'an's investigation, Dandong City has established a production line in Dandong City due to its good industrial base and low labor costs. A number of international brands including Adidas, Pathfinder and Ferrari have successively established production lines. At the same time, Dandong City's stellar chemical, nylon 56 and other enterprises and industrial projects, with state-level textile printing and dyeing technology. Right now, we should effectively expand the scale of the industry, form a cluster situation as soon as possible and build our own brand.

"The lack of their own brand, the market development ability is poor, can only be with the sample material and OEM production. In addition, the degree of correlation between enterprises has been greatly improved, to promote the development of the group." Cao Xiangan said that if you want to form an industrial advantage, It is no longer possible for local weaving companies to use local chemical fiber raw materials, and local garment manufacturing companies do not use local fabrics. This will seriously weaken the linkage effect of various industries, and thus affect the development and growth of the entire industry.

Caoxiang An think, should Dandong City in policy development, capital investment, personnel training, brand building, marketing, and credit and information technology services and other aspects, outdoor textile and apparel industry to give full and strong support. The competent department of the industry shall do a good job in industrial development planning, study and introduce support policies, optimize the industrial development environment, and guide and promote the healthy and rapid development of the sports outdoor apparel industry. At the same time, we should be relying on the resources of Liaodong College of the existing imported equipment, etc., in the city to build an international-class third-party outdoor textile and garment testing platform to ensure the quality of goods, to help enterprises across international technical barriers, green barriers, in order to enhance competition in the international market force.