Beijing launched 2017 fashion consumer month event fashion mobilization for a full month

In order to adapt to the new trend of consumption development, guide the transformation and upgrading of the consumption structure of the capital, and promote the common growth of commodity consumption and service consumption, sponsored by the Beijing Municipal Commission of Commerce, supported by the Beijing Development and Reform Commission, Beijing Garment and Textile Industry Association, Beijing Fashion Designers Association and The "2017 Beijing Fashion Consumer Month" co-organized by "Fashion Beijing" magazine was held from October 30th to November 29th. The theme of the event is “Fashion Story, Buying a Whole Month”, which includes four major sections: fashion release, fashion training, fashion fast-moving and fashion forum.

On the afternoon of October 30th, the opening ceremony of “2017 Beijing Fashion Consumer Month” was held at Beijing Nuojin Hotel. Yan Ligang, Director of Beijing Municipal Commission of Commerce, Party Secretary and Chairman of Beijing Fashion Holdings Co., Ltd., President of Beijing Garment and Textile Industry Association, Wu Li, President of Fashion Beijing Magazine, Vice President of China Chamber of Commerce and Industry, Director of China National Business Information Center Wang Yao, Deputy Director of Beijing Municipal Commission of Commerce Wang Lisheng, Deputy Director of Economic and Trade Department of Beijing Development and Reform Commission Li Bin, Beijing Liu Dengge, researcher of the Development and Reform Commission, Sun Shaoling, deputy researcher of the Urban Industry Department of Beijing Economic and Information Commission, Xiao Wenzhao, chairman of Beijing Oriental Landmark Garment Co., Ltd., and leaders of various industry associations, participated in the activities of “2017 Beijing Fashion Consumer Month” Venues, shopping malls, corporate and brand representatives were invited to participate in the opening ceremony.

Yan Ligang said in his speech that the "2017 Beijing Fashion Consumption Month" activity is not only in-depth implementation of the "Nineteenth National Congress" report on "improving the system and mechanism of promoting consumption, enhancing the basic role of consumption in economic development", "in the middle and high-end consumption A practical action to promote the spirit of consumption work, such as cultivating new growth points in other fields, is also a concrete measure to continuously meet the growing needs of the people, especially the needs of fashion consumption. For a long period of time in the future, the Beijing Municipal Department of Commerce will further implement the spirit of the party's "Nineteenth National Congress", deepen the supply-side structural reforms in the consumer sector, vigorously promote development-oriented and fashion-oriented consumption, and promote the city's life service industry. Quality improvement.

Wu Li said in his speech that “2017 Beijing Fashion Consumer Month” is also driving the fashion consumption of Beijing, but also puts an important issue for the product supplier, that is, the demand for the younger fashion consumer market, the fashion creative design as product development At the core, strive to meet the rapidly growing consumer demand.

At the opening ceremony, LANDI Blueland dedicated its "Wind and Wind" fashion show. LANDI Women's clothing is based on the concept of intellectual, simple, exquisite and elegant. This season, it adopts lighter silk fabrics and blends into the more popular mix and match in the season. The elements, in the silhouette, use the design method of draping and pleating, and the flowing lines are integrated into the style to form the flag of LANDI women's own fashion.

Xiao Wenzhao said in his speech that during the 28 years of business development, Blue Land has always regarded consumer demand and market changes as an important basis for adjusting supply-side reforms. Constantly adjust the product structure to make it more market-oriented, international, and more fashionable and young. In the past year, the company has expanded its network sales form of e-commerce and micro-marketing, fully satisfying the needs of consumers in different ways of purchasing, and greatly promoted the construction and development of the brand itself.

It is reported that "2017 Beijing Fashion Consumer Month" is jointly integrated with the city's 10 major industries such as clothing, beauty makeup, jewelry, digital car and fashion training, including 11 large-scale shopping malls, 62 well-known enterprises, 4 fashion districts, and more than 200. Online and offline stores participated in the establishment of Beijing apm shopping center, Beijing Sun Palace Aegean Shopping Park, Parkson Renaissance Store, Fuxing Commercial City, Beijing Spree Outlet Mall, New Century Creative Plaza, Suning Tesco, and 100 Jewelry, Beijing Xiushui Street Market, Wanda Department Store, New World Department Store Wangjing Store and other designated venues.

From October 30th, it will last until November 29th, for a month. With the upcoming "Double Eleven" online shopping event, it will surely bring you many shopping surprises. Among them, the three major sections of fashion release, fashion training and fashion fast-moving throughout the whole month.

The “Fashion Releases” invites a number of high-end clothing brands and Designer brands from home and abroad to hold fashion releases. The LANDI Blue Land brand dedication to the opening show, followed by JEFEN, Maryma·Ma Yanli, M13 series·Zhang Yuda, conscious Brands such as Wang Yuanyuan, EVE CINA, Hurricane Kids, Patriots and other designers will bring a wonderful new product release show, allowing consumers to enjoy the new season's products in advance, and enjoy an audio-visual feast.

The “Fashion Training Section” specially selects the representative fashion training courses in the contemporary lifestyle. The urban crowd needs a relaxed space in the fast-paced life, calm down to deeply understand and understand a skill and improve the quality of life. Among them, baking courses, dance training, and clothing tailoring courses are the most popular. The online course of "The Road to Hospitality" in the tea space, the Beijing Textile and Apparel Vocational Skills Training School, and the Vyou Club, which promotes the teaching of hip-hop dance, all offer special preferential courses during the Beijing Fashion Consumer Month.

During the “Fashion Fast-moving Forum” event, not only 11 designated venues have special promotions, but also enhanced consumer shopping experience, including BMW, FAW Mazda, White Collar, Ai Mu, Yiwen, Pikelandi, Patriot, Tissot brand More than 60 brands in the automotive, jewellery, clothing, cosmetics, and digital fields have also started a series of promotional discounts and brand promotion activities in November. Consumers pay close attention to the Beijing Fashion Consumers Monthly public number to get various preferential information.

For the first time, the “Fashion Forum Forum” organized the “Beijing Fashion Consumer Summit Forum”, inviting business industry management departments, well-known scholars, corporate executives, research institute experts, fashion brand leaders and other cross-border exchanges to jointly discuss the development trend of Beijing consumption and the process of transformation and upgrading. The opportunities and challenges faced are discussed in depth. The “Beijing Fashion Consumption Summit Forum” will be held on November 22, 2017 at the Holiday Inn Beijing Fangheng.

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