Facing new changes, introducing new variables and moving towards high quality development in the Chinese apparel industry. On October 15, 2019, Shenzhen Dalang Fashion Town, China's clothing industry annual event 2019 China Fashion Conference officially kicked off.

During the two-day conference, 30 leaders, enterprises, experts, and scholars from inside and outside the industry, and more than 500 representatives from various enterprises, local industry associations, and apparel industry chains participating in the conference discussed the new historical position. And in the development environment, how to open up a new sustainable development path for the Chinese garment industry.

Sun Chuanbin , general manager of Haier Yunshang IOT, was invited to attend the conference and shared the new revolution in the clothing industry with the Internet of Things era in the “Industry Internet: Building a Smart World” venue.

The X.0 era of "clothing" full scene experience opens

At the scene, Sun Chuanbin shared the new achievements of Haier Clothing Network from the network device and scene to the “Chi Jia Yun” ecology.

Haier clothing network relies on the Internet of Things technology to realize the active service of the network device. When laundry is no longer a simple way to wash clothes, upgrade to a washing program that is compatible with different brands, materials, and fabrics, and identify detergent parameters to differentiate. This is due to the RFID IoT recognition technology. Haier Internet of Things applies this technology to the extreme, connecting clothing with intelligent hardware such as washing machines, smart wardrobes, 3D fitting mirrors, bringing clothes to wash, protect, store, and Purchase a full lifecycle service. Open a X.0 era that is related to the "clothing" full scene experience.

5 IoT ecological scene solutions, empowering the garment industry to transform and upgrade

Haier Yunshang IOT, as a subsidiary of Haier Clothes Network, has taken over the ecological business of the Internet of Things. At present, Haier Yunshang IOT integrates industry associations such as clothing, home textiles, dyeing and dyeing, and high-quality brand resources. It provides four solutions to the core scenes of “Tian, ​​Factory, Store, Home, and Receiving”, providing solutions for the transformation and upgrading of the apparel industry. can.

In Tianduan, Haier Yunshang IOT builds a clothing traceability system based on the Internet of Things technology to empower the apparel industry chain. In the case of Jimo's children's wear, RFID chips can be added to each child's wear, and the clothing information can be concentrated on the cloud platform. Users can trace the quality of children's wear, enhance the trust of users and the premium of children's wear brands.

At the smart care factory, Haier Yunshang IOT is equipped with RFID tags and live broadcasts in the process of washing, creating a smart, healthy and transparent integrity protection platform, providing protection and storage based on IoT data. Full process fabric solution. For the user, from the receipt of the laundry to the classification and pre-washing to the final return to the hands, the entire laundry process can be tracked live. Solved the pain point of the opaque and non-traceable laundry process.

Sun Chuanbin focused on sharing the application solutions of the smart stores. From the care center to the Smart Life Experience Center, Haier Yunshang IoT's smart store solution has created five new experience centers through the application of AI, RFID and other Internet of Things technologies at the storefront after five iterations and innovations.

In the solution of the smart store, based on the user's experience from the trial of the store to the cashier, the 3D fitting mirror, smart passenger flow statistics, smart cloud shelf, smart fitting room and smart cash register are created. The user provides a virtual and real-life consumer experience process, and at the same time realizes the user data management and precise marketing drainage of the store.

Not only that, the smart store can also provide users with intelligent washing experience such as washing, air washing, leather care, etc., to achieve temperature interaction between the store and the user, effectively improving user stickiness and repurchase rate. Around the wisdom and care experience, Haier Yunshang has placed the brand of Mr. Laundry, providing the best care experience for users through smart washing and exclusive care.

Smart stores built on cross-industry ecological resources are no longer simply stores that sell goods, but become a new smart retail experience center. In the smart store scene, the products and services are combined to form the interaction between the store and the user, and the users entering the store have more and better experiences. According to reports, the first full scene smart experience center of the Internet of Things will be built in Qingdao.

Reshaping industry value, innovative development model

Nowadays, innovations that rely solely on product profit models or fragmentation have been difficult to adapt to the new business environment. From simply competing for sales and catching up with rivals, to chasing user experience and fan economy, each resource side has changed from a manufacturing service provider's role to a node in the Internet of Things's "capillaries."

Under the guidance of Haier's “one person in one” mode, Haier Yunshang Yilian is surrounded by clothing, washing, protection, storage, wearing, and other full-service services to achieve scientific and technological care, intelligent wear, and convenient shopping. And the new care experience, to bring differentiated experience to users, while empowering the transformation and upgrading of the apparel industry.

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