When it comes to the brand of HSPM, many people may not know it. I also accidentally saw this niche brand on Instagram and was attracted by its design.

HSPM is a new brand with a post-95s mainstream consumer group. The current product is built around the world's top designers and artists, and is built around the Athleisure style. I heard that I have signed a cooperation with GUCCI's well-known design director Agustina, and will launch the first ready-to-wear collection in May. This news makes me look forward to it, because Agustina entered the GUCCI in 2013, in collaboration with creative director Alessandro Michele, created numerous classics, won the fashion circle's strong pursuit, and directly contributed to recent years. The strong consumption growth of the GUCCI brand. I think this cooperation with GUCCI will definitely attract strong attention from the fashion industry.

Now HSPM has launched several hats. In the pictures seen on the ins, the styles are mainly baseball caps and fisherman hats.

The style is biased towards casual style and is still very good for our everyday wear. The most distinctive feature is the quoting eyes on its hat, which is said to represent an understanding of communication and communication between people. The double-quote logo represents both the dialogue and the eyes. It extends to the HSPM series of products, and combines with the costumes to resonate with the spirit and bring a new value proposition with a fashionable interpretation.

In addition to some model demonstrations on ins, several well-known young icons in China have also put on HSPM. Let me talk about a few things that I think are pretty good. For example, Yang Rong, who is very active in the star detectives recently, also wears the pink hat of HSPM in the latest posters.

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