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Wenzhou has always been a city full of business opportunities and creative inspiration. With over 3,000 garment enterprises, it has built a powerful fashion industry that continues to evolve. The local men's clothing sector is particularly strong, boasting 13 well-known Chinese trademarks and 11 companies ranked among the top 100 in the national clothing industry. Two of them are even listed on the stock exchange. Renowned brands like Metersbonwe, Semir, Good News Birds, French Faction, Zhuangji, Chamonix, and Qiaodun have earned global recognition.
After more than two decades of development, Wenzhou’s men’s wear industry has established world-class production equipment and advanced technical capabilities. It has also developed a leading design and R&D network, positioning itself at the forefront of global fashion trends. For years, it has served as a key processing base for top international brands such as Zegna, Armani, Versace, and Gucci.
According to statistical data, in 2009, the turnover of Wenzhou’s men’s clothing market exceeded 200 billion yuan, supporting thousands of domestic and international first- and second-tier men’s clothing brands. Even during the financial crisis, the industry maintained a 7.11% growth in the first eight months of this year, showcasing its product and marketing advantages.
The Wenzhou Garment Development Building, launched in 2009, represents a new model of industrial clustering. It houses over 200 manufacturing companies under one roof, offering comprehensive services including product display, business negotiations, design and development, training, and financial support. This integrated platform has attracted significant attention from governments and industry organizations worldwide, leading to strategic partnerships.
From November 28 to 30, the "2009 Italy-China (Wenzhou) Clothing Brand Trade Fair and Global High-End Men’s Brand Order Conference" will be held at the Wenzhou Garment Development Building. Over 20 top Italian men’s wear brands, led by Dr. Carmine Gelli, president of Northwest Italy, will participate, bringing the latest trends and business opportunities to Wenzhou. More than 200 high-end domestic and foreign men’s brands and OEM enterprises will engage in direct business对接, creating a seamless connection between supply and demand.
This event marks a strategic move by Wenzhou to elevate its position in the global garment industry. As Zheng Chenai, president of the Wenzhou Garment Chamber of Commerce, stated, Wenzhou possesses unique resources in high-end men’s wear, with undeniable competitive advantages. Through this platform, more global customers will gain insight into Wenzhou’s strategic vision and future direction.
The fair will feature a 4,000-square-meter joint booth dedicated to showcasing Wenzhou’s top 100 high-end men’s manufacturing enterprises. Special negotiation zones will allow exhibitors to meet with international brand buyers, while brand representatives will visit local manufacturers for potential OEM collaborations. Additionally, Italian fabric organizers will host a "Italian Fabric Appreciation Conference," sharing insights on the latest fashion fabric trends.
Zhang Qiongyao, Secretary-General of the Wenzhou Garment Chamber of Commerce, emphasized that the exhibition attracts not only visitors but also high-end clients, enhancing Wenzhou’s reputation and drawing more global buyers. This creates a positive cycle of interaction and business growth.
With this high-end men’s order conference, Wenzhou is taking a crucial step toward becoming a world-class men’s clothing manufacturing hub. It is not just about industry development—it’s about building a strong brand community. Wenzhou clothing is no longer just “made in Wenzhouâ€; it is striving to become “China’s Men’s City,†a transformation that reflects both its ambition and its progress.