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Italian Awana (Invaria) is a renowned underwear brand under the BEAUT B APPAREL clothing company. Established in 2004, the brand set up its marketing headquarters in the iconic Bund area of Shanghai, marking the beginning of its journey in the Chinese market. Over the years, Invaria has captured the attention of many consumers with its unique charm and blend of fashion and comfort.
As a fashion-forward brand, Invaria collaborates with top-tier designers who bring their creative visions to life. Each collection is a masterpiece, reflecting both artistry and innovation. The 2009 collection, for instance, was designed by London-based designer Joseph, who drew inspiration from the "Post Modernism" movement. This concept not only revived the romantic aesthetics that were popular in Europe and the U.S. at the time but also incorporated modern textile technology. Through intricate lacework, clean lines, and vibrant colors, Invaria redefined contemporary fashion, offering a fresh expression of individuality and emotion in the 21st century.
Comfort is at the heart of Invaria’s philosophy. Beyond just style, the brand focuses on creating products that offer superior wearability. Every step of the production process is meticulously controlled, from the development of 70% self-made raw materials to the selection of high-quality yarns. The fabric undergoes rigorous testing for durability, colorfastness, breathability, and water permeability, meeting international quality standards. Whether through advanced computer-aided design or traditional tailoring techniques, Invaria ensures that every detail is carefully considered to deliver the perfect fit and feel.
Invaria is more than just a brand—it's a commitment to excellence, blending art, technology, and comfort into every piece. With each collection, it continues to inspire and redefine what it means to be stylish and comfortable in modern life.
[Image: Italian Wana - Invaria]
[Image: "Italian Waa" Underwear – The Unrelenting Pursuit of Fashion and Comfort]