[China Glass Network] Many terminal friends now encounter such comprehensive problems:
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â—Sales are improving, but the management problems of the store are getting bigger and bigger. ★The staff is getting better and better. ★The goods are lost/broken in the warehouse. ★With the increasing number of products being operated, there are often product backlogs. some products have continued to stock <br> <br> phenomenon or is it a problem management product items:
I don't know how to design my own products. There are so many best-selling products, and new products are emerging one after another. They don't know what products they should operate in order to be more reasonable.
Random new products:
Many terminal friends are blindly following the advertisement of a certain product or hearing that the brand is doing well, but they do not understand what consumers in their region really want to consume.
All of the above problems are within the scope of management. In the mouth of marketers, the phrase often heard is: management system. People generally combine management with systematization. For example, P&G, which is doing very well in the daily chemical industry, I have heard more than once about the high evaluation of its management system.
There is an idiom in our country called: "The sparrow is small and complete." As a terminal, although there is no need to have a systematic process like a large enterprise, some frameworks and ideas can still be referenced. Here, according to the common management problems faced by the terminal, I have simply sorted it out and roughly divided into the following points:
one. Management of brands and goods
1. Identify your target audience and position them reasonably .
They all say that "male is afraid of getting into the wrong line, and women are afraid of marrying the wrong man." In fact, choosing the brand is the same. For example, I know that the brand of Triumph is really good, but there are very few consumer groups in my store. If I go to do it, I don't necessarily make money. So take an ad to describe it - just choose the right one, not the expensive one! It is better for you!
2. On the basis of positioning, make reasonable plans for the brands that you operate .
The principle of product planning: the primary and secondary are clear and reasonable complement each other. (Common product portfolios include: different product line combinations, different price level combinations, different style combinations)
It can be divided from several angles:
(1) According to the different development stages of the brand in the market operation process of the terminal, we can divide it into new products, stable products, incremental products, and obsolete products;
(2) According to the status of each brand in the terminal business brand, we can be divided into strategic products, profitable products, and complementary products; (strong brand products, high-profit products, high-coverage products, distribution products)
(3) According to the closeness of the combination of product sales timing and time, we can divide the products we manage into seasonal products and regular sales products.
In the process of product selection, dealers must pay attention to the competition and conflict between the store management brands, and try to avoid this phenomenon, and at the same time make good planning between products, so that the products operated by the store are series, Complementarity, in order to improve their overall competitiveness in the market; through the planning of operating products and the effective integration of their resources to reduce store operating costs, reduce market costs, enhance store competitiveness, and achieve profitability. 
