Love · Shang Ni, you and I are in POSSNEY Women's Women's Women's Autumn 2014 Trade Fair will be held soon

POSSNEY Cosmopolitan brand women's 2014 new products

Successful brand road transformation

For Rao Rujiu, chairman of Baoshi Ni , involvement in brand marketing is by no means impulsive. Early company mainly to OEM processing, relatively stable order, a relatively substantial profit, after the company started business concepts down, the desire for brand building is not strong. In his view, women's apparel industry in China has great market share, while Chinese brands but few can truly on the international stage, so people blindly pursue foreign brands. In 2008 , POSSNEY was established to create a true Chinese women's brand, enabling Baoshi Ni to embark on the international stage and realize its brand dream for a century.

However, at the beginning of the establishment of the brand, in the face of lagging business concepts, immature R&D teams, and fierce market competition, Rao always insisted on sticking to the conditions of “quality first, customer first” under tight funding and personnel conditions. The win-win concept has led his team to step by step, and the people around him have even admired his dedication. After all , there are not many companies in Xiamen and even the whole country who can insist on building their own brands. see.

In the era of many brand enterprises rushing into e-commerce, Bao Shi Ni has quietly developed physical stores in China. To maintain the interests of distributors, it is firmly promised by Prosperous Ni to dealers. Currently, when POSSNEY Paul Blanc market in the north and southwest of the market has a firm foothold. As of the end of 2013 , the number of POSSNEY branded women's apparel stores in China had exceeded 150 , and integrity and quality were still a solid foundation for success.

POSSNEY Cosmopolitan brand women's 2014 new products

Although the company has established a solid sound development, production, marketing, information systems and logistics network system, but businesses in different stages of development, they require different breakthrough. After the Spring Festival in 2014, Liu Zhoushui, a man with more than a decade of branded clothing marketing experience, personally served as the general manager of the company. (Liu Zhoushui is currently the general manager of Xiamen Zhongzheng International Marketing Management Co., Ltd., a channel management expert of China's clothing brand, a retail management expert of China's stores, an outstanding professional manager of China's “Top Ten”, and a “Top Ten” marketing trainer of China). In just over a month, Liu Zhoushui has made great changes in the company, setting out more innovative and rigorous goals from retail channels to retail management and brand promotion. In all major provinces and cities in the country, the general agents have been placed and the development goals have been carried out according to the established plan . At the same time, it has focused on strengthening the construction of the marketing team and making the entire marketing team more rational and professional. The company's various management systems are carefully restructured to reduce loopholes, and on the premise of ensuring product quality, each customer is served more efficiently and with higher standards. The launch of the mobile micro- official website is a direct service platform for POSSNEY to ensure that the fashion trend of the company is passed through the WeChat service platform, and it directly conveys the concept of POSSNEY's concept to the tens of millions of households. Now open WeChat, find the public service number, search for “Bao Shi Ni”, then add it to your attention, and then you can understand and follow the company's brand information in a timely manner .

Product series transformation and upgrading

POSSNEY is tailor-made for 28-40 -year-old metropolitan women who love life and self-pursuit. The design concept is based on the exotic elements of the international fashion capital of Italy. It combines the classic style of Eastern traditional art and uses the perfect three-dimensional cutting. The exquisite craftsmanship of the superb craftsmanship uses manual stitching at the details. The layout emphasizes on the needs of Asian women. With natural, eco-friendly and comfortable fabrics, they create a noble, elegant and fashionable series of costume classics, advocating the creation of modern women. Beautiful and beautiful."

POSSNEY Cosmopolitan brand women's 2014 new products

The product upgrade is first of all the optimization and improvement of the style, positioning the three major theme styles: fashion women's series, elegant women's series and ultimate women's series, the series of color tends to be rich, natural and aesthetic . Secondly, from the second half of 2013 , the fair will be changed from one year to two seasons, which will further rationalize the planning of the cargo wave band, enhance the consistency between the goods and the season, and use the last wave of each season as a transition. Bands play a link between seasonal transitions . The third is to optimize the structure of goods and increase the rationality of distribution of single items in the series. Fourthly, in terms of design, fabrics and type, the type processing is focused on refinement, and the design focuses on the practicality of creativity and the exquisite sense of the product. More than 80% of fabrics are selected on the imported fabrics from Japan and South Korea, and are exclusively used. Increase investment in R&D on fabrics, and really increase the quality of fabrics and the price of products to make customers feel value for money.

The so-called ten-year-old sword has become a masterpiece. In the middle of April, the POSSNEY Paul Nixton 2014 autumn fair will be held. We wish POSSNEY to be more brilliant tomorrow, and sincerely welcome new and old guests from all over the country to visit us. participate!

Location: Xiamen, China

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Contact person: Mr. Zhang