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The comprehensive competitiveness of China's textile industry still ranks first in the world. According to WTO statistics, since 1994, China has maintained the first place in the global textile and garment export for 19 consecutive years. As the consumer market of the three major markets, the EU, the United States and Japan are China's number one supplier of textile and apparel, accounting for the global market share Of 1/3. In recent years, due to the continuous rise in the production costs of China's textile and clothing, buyers in Europe, the United States, Japan and other places have started to make planned and step-by-step orders for the transfer of orders to Southeast Asian and South Asian countries. In response, China's textile industry took the lead in adopting brilliant achievements in areas such as technological innovation, industrial integration and brand building, implementing transformation and upgrading, and fostering new advantages in foreign trade competition. Reform of popular trade Exported textiles sold at home and abroad In the past, in the export of commodities, the single export of commodities was taken more frequently, which led to a marked decrease in the volume of exports of merchandise trade. In order to overcome these problems, China has also done some flexible mechanism measures in the course of the trade negotiations, changed the traditional form of single trade, and made the trade volume of commodities show an upward trend year by year. The market prospect has great room for development. With the continuous development of export trade, China's textile industry has not only made new breakthroughs in the production and processing of fabrics and auxiliary materials, but also has the capability of processing and exporting various high-grade, high-value-added textile and clothing products. Jiang Hui, president of China Chamber of Commerce for Import and Export of Textiles, said: "The comprehensive competitiveness of China's textile and apparel industry still ranks first in the world, making it difficult to shake its position in the short to medium term." According to China's customs statistics, the share of general trade in textile and apparel exports in 1995 was 56.6 %, Processing trade accounted for 43.3%; in 2013 the proportion of general trade accounted for 75.4%, only 14.7% of the processing trade. Optimistic about international market share, take the group capital financing China's leading garment enterprises, such as Bosideng International Holdings Limited, Ningbo Shenzhou, Jiangsu Dongdu and other large group companies, driven by the Chinese textile companies began to finance in overseas capital markets, the establishment of orders Centering on China's R & D investment in China; Utilizing differentiated preferential trade policies such as labor resources, taxation and cotton in Southeast Asian countries, shifting the processing and production of some low value-added garments and using the management mechanism of collectivization and global resource allocation so that China's textile enterprises have made many advantages in terms of capital, price and technology, strengthened and accelerated the pace of global trade, achieved synergy and complementarity between overseas layouts and domestic industries, and consolidated and realized the share of mainland textile products in the international market. In the brand building of the textile industry, foreign designers, talents and technologies all gather in China. The design of strategic development strategies for brand development has now started to enter a relatively good period of development. China's textile machinery and equipment automation, intelligent technology is to a higher level of development, independent brands go out and acquisition of international brands, China's textile and garment trade has become a new trend and a new bright spot. Government guides market service Independent innovation accelerates commodity exchange from competitive market competition. In the process of commodity circulation, individual local governments interfere too much in market behavior, do not abide by the laws of marketing, make individual enterprises stick to rules of independent innovation and lack of product competition Awareness, making it less and less room for development in the market. Therefore, we must bravely face competition, actively tap the potential transformation and technological innovation, develop new varieties, and improve after-sales service. On December 9, 2012, General Secretary Xi Jinping emphasized in his press conference held in Guangzhou that the international competition has always been time and speed competition. Whoever moves fast, who can seize the initiative and control the high ground and the initiative; who moves Slow, who will lose the opportunity to be left behind by others. From July 21 to July 23, 2013, General Secretary Xi Jinping emphasized in his research in Hubei Province: "We should vigorously carry forward the spirit of self-reliance and develop and produce our own brand products to form our own core competitiveness." The 18th CPC National Congress Report "Comprehensive national strength, international competitiveness, and international influence have reached a large stage" has been listed as one of the major achievements made in the past decade. It has also listed the goal of building a well-off society in an all-round way and deepening the reform and opening-up in an all-round way Among them, they stressed the need to "improve the competitiveness of industries such as banking, securities and insurance". These statements fully demonstrate that our party has increasingly attached importance to the enhancement of the international competitiveness and the competitiveness of industries and industries in the economic and social development. Focus on nurturing research and development team to meet different consumer needs In the textile product design, fashion novelty, but also to create an important part of the value chain. Consumers are increasingly enjoying creative products in terms of appreciation and purchasing power. Therefore, in enhancing the deep processing of Chinese textiles, integrating cultural creativity into the textile industry is an important means of creating the transformation and upgrading of its own brands. Today, most textile companies have the advantage of professional design. To Bosideng International Holdings Limited, for example, down jacket for its main business, and then launched the adult men and women, suits and children's suits and other fashion clothing brand, the company owns Changshu Bosideng, Jiangsu snow fly, Shandong Compro, Yangzhou Bosideng, Si Hong Bosi Deng, Xuzhou Bosideng six production bases in the country with hundreds of sales offices, nearly 10,000 retail outlets, Bosideng down jacket for 17 consecutive years the first in the domestic market sales for 16 consecutive years, the only representative of China's winter clothes to the world Fashion trends, forming a set of R & D, production and sales of apparel brand operators Group, is China's textile and garment industry leader in the field of consumer goods and textiles and garments in one of the key enterprises.