NEAR WHITE's first offline experience store landed in Beijing!

On April 13, 2017, the one-year-old NEAR WHITE finally owned the first offline experience store - settled in the "Mitte Mall", the coordinates of the third floor of Yintai IN88 shopping mall in Wangfujing, Dongcheng District, Beijing.

(Tonight, it's a mall & giant billion fashion cross-border cocktail party, heavyweight big coffee gathered)

Why do we get involved?

“觅 it” is the Chinese transliteration of the German word “Mitte”, meaning “intermediate”. It represents the original intention of its creation: to provide an intermediate place for art, brands and consumers to find the unique “ta” that belongs to consumers themselves.

In reality in Berlin, Mitte is a place full of possibilities. It is not only the core area of ​​Berlin's history, but also the famous art district where the essence and core of German contemporary art ecology lies. You see, this is a name that connects art and life.

As one of the darlings of the “觅”, the NEAR WHITE white shirt “shuttles” between the eyes, in the artistic space of the decoration, to interpret the meaning of “white and different”.

Since the establishment of the NEAR WHITE white shirt designer platform, it has always been positioned as a "white shirt's dedicated designer", and hopes to combine the diverse styles of designers to make the single product thoroughly. In the Internet age, NEAR WHITE first used the online platform as the main position. However, in the countless times of “about offline stores” and the proposed market feedback, the NEAR WHITE team combined the online situation, joint offline research and careful discussion, and thought that since the market demand is so, then enter the line. It is not the original intention, but the strategic decision to extend the tentacles at the right time.

NEAR WHITE can fully display the “ingenuity quality and craftsmanship” in the “following it”, which is a rush to the life style. This is a difficult part of the fast-paced Internet platform.

Consumers can “zero distance” to observe and touch the fabric material of the clothes, feel the difference between natural fabrics and artificial materials, and try on the different visual effects brought by each subtle craft and layout difference. The sense of zero-distance experience is a scarcity link in this era. Therefore, NEAR WHITE hopes that this first offline experience store can reduce the "imagination" part of consumers, complete persuasion in a deeper display, enhance product image and deepen brand impression in the fastest consumer feedback.

Then, the partners in the Imperial Capital, do not have to entangle the selection and effect, may wish to enter the NEAR WHITE offline store, personally feel the incredible charm of white shirts!

Offline store: 3rd floor, Yintai IN88, Wangfujing, Dongcheng District, Beijing

For more coverage of NEAR WHITE, stay tuned for the world of clothing and hats.