Initial Edi Soul Mounted in Denis David City

The composite brand initial was founded in 2000. The initial concept not only enters the customer's wardrobe, but also penetrates into every aspect of life, pursuing extreme taste of fashion and taste. From the moment the customer enters the store, he feels a “unusual experience” (THE UNUSUAL EXPERIENCE) with a new perspective, vision and forward-looking touch with the world. All this depends on a professional creative team: from the designers, professional buyers, front-line sales, space and graphic design, to create a unique and well-known initial style.

Zhengzhou Denys David City Store opened on August 8th! In addition to clothing, the store also features an initial ice cream parlor, which brings the concept of a composite brand to the Zhengzhou area. From the initial cafe in Hong Kong, which evolved to the ice-cream house, leather cakes, tears, masculine femininity, traveler flavors, tears, and savory flavors were introduced during the period, and the unique flavors that belong to initial were shared with customers.

Initial Ice Cream House's latest "Sweet Ice Cream" will take you to a soft memory.

Store Address: Shop M012, Level 2, Davids City, Dennis

Initial autumn and winter series theme - Transcendence of the Divine -

[Transcendence of the Divine] (Shenyu fantasy), initial design of the latest fall/winter collection was inspired by Peru, which has a mysterious Inca civilization and the original Amazon jungle. For many people, the Amazon jungle is a magical place, its ancient and mysterious enough to carry wild or spiritual dreams.

In Peru, local people believe that plants have a soul. In their view, nature's power can help cleanse the filthy body.

In the initial women's collection of this season, also inherited Peru's open and unconcerned temperament, this season, using a large number of neutral loose lines, trumpet sleeves, rear plaid, thick stripes and other 90's retro, literary elements mix and match lazy pajamas and Retro sports money makes the overall lining vivid and changeable.

In the initial 2017 autumn/winter series, by exploring this most primitive Amazon jungle, you want to break away from the cognitive paralysis and extend a new perspective on the world and self-knowledge. Valleys, jungles, lakes, sea breeze, stone embankments, islands, marshes, vines, birds and beasts bring out the power of attraction through the beauty of all creatures. In the revenge and possibility of recourse to heaven and earth, in the light, shadow, and ridge, to comprehend the divine nature and aesthetics of nature, to train the holographic synaesthesia of Daqian.