The spring and summer of 2019 New York Fashion Week kicked off on September 6th, opening a week-long fashion event. As one of the four major fashion weeks in the world, New York Fashion Week has always been a pioneer in leading fashion trends, and is a modern trend sacred place admired by first-line big names and cutting-edge designers. Star supermodels, fashion buyers, and pioneer opinion leaders gathered to scramble to report the birth of the latest trends.

In recent years, Chinese apparel brands have stepped out of the country and appeared in the International Fashion Week. As one of the most representative Chinese apparel brands, Senma SEMIR has landed in New York Fashion Week (2019SS NYFW). As a new face on the international T-stage, what kind of fashion attitude will Senma SEMIR show? What kind of ambitions and dreams do you carry? What kind of visual impact and trend experience is it burning?

CJYao, a young independent designer who presented the big show with Senma SEMIR, graduated from the Central Saint Martins School of Design in London. His works often capture the current life style with novel perspectives, and are obsessed with fabric splicing and contrast. The expression of charm. In the eyes of CJYao, Chinese young people are full of personality, they are sometimes cynical, sometimes they are harder, and they are self-contained and they have created a novel and unique fashion perspective.

Senma SEMIR has been rooted in the Chinese market for 22 years, accompanied by the youth of countless people. It is the responsibility of observing and exploring the fashion attitude of young people, and launching the favorite fashion of young people. It has a huge fan base and consumer groups in China.

Let fashion close to young people, let fashion become more life, Senma SEMIR and CJYao's concept coincides, the two decided to join forces to bring the fashion attitude of China YOUNG to New York! This joint design will continue CJYao's consistently interesting collage tailoring style, and at the same time reinterpret the popular hotspots of current young people, only to show the inclusiveness and re-creation of Chinese young people to the world, to create wonderful Chinese. Share with the world.

China YOUNG in New York

Different from other brands in the fashion week to promote their brand tonality, Senma SEMIR is committed to spreading the spirit of Chinese young people. The special fashion observers visited the streets and personally interviewed and listened to the fashion attitude of the young people.

What kind of fashion attitude does Chinese young people have in the Internet age? On the one hand, they receive a large number of Western fashion views from the online social platform, with an open international vision; on the other hand, they also have strong national sentiments, eager to speak for their own culture. In their subconscious mind, fashion is an eclectic mix of East and West, with a strong definition of self-attitude.

What kind of chemical reaction will happen when the mental attitude of China YOUNG is brought to the sacred place of New York? Is it a collision or a fusion? The Senma SEMIR New York Fashion Week show with the theme of "China YOUNG in New York", integrating the fashion trends of Chinese young people into the design, showing it on the T-stage and the streets in New York, letting the world see Chinese fashion, and seeing the rise of "China YOUNG" .

Senma SEMIR brand upgrade, the rise of Chinese fashion

With the advent of consumption upgrade, Senma SEMIR and China YOUNG grow together, focus on improving the brand image, from a single casual wear brand to a multi-life lifestyle advocate, and strive to pass the multi-faceted Chinese YOUNG spirit through the mix of East and West MIX. To the world.

Shenma SEMIR, which has been deeply cultivating the Chinese market for more than 20 years, is a brand with such a large consumer group and rooted in the hearts of Chinese people. This appearance at New York Fashion Week is not only an important step for national brands to go international, but also a trend for Chinese fashion to become international. The milestone, and also the wonderful transcript submitted after the upgrade of the Senma SEMIR brand! With the spirit of China YOUNG walking in the center of the universe, China's YOUNG freshmen are coming, it is unstoppable!