New Art Car Limited Capsule Series from BMW Studio

BMW's high-end fashion brand BMW Lifestyle officially changed its name to BMW Studio, marking the brand's further development in the high fashion field. BMW Studio interprets the essence of BMW brand in a unique way and becomes the wardrobe choice for high-quality living consumer groups. Currently, the brand has opened more than 50 stores in major cities in China, which is unique in China and even the world. Young people chasing fashion nowadays are no longer content with the traditional aura of the luxury brand itself, but are more inclined to explore the actual value under the brand's aura. BMW Studio explores the new direction of the development of the fashion industry. With high quality, well-designed products and products that can convey a clear attitude, BMW Studio will more satisfy the expectations of future elite consumers.

This year, BMW Studio designed and developed the Art Car Limited Capsule Series based on the BMW Art Car #18 created by Chinese artist Cao Yu. It will be exhibited at the BMW exhibition in Art Basel, Hong Kong. The series consists of five categories of sweaters, jackets, T-shirts, hats, and backpacks. In the form of digital printing, Cao Yu's creations are presented in costumes. Cao Yu's BMW 18th-generation art car with augmented reality design needs to be viewed using the AR technology of the mobile app client. BMW Studio visualizes the lines of art cars' Ambilight by symbolizing the speed and excellence of the new Art Car series. Aesthetic concept.

The new Art Car series from BMW Studio will be exclusively available in the official flagship store of BMW Studio and the flagship store of BMW Studio in China in May 2018.