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What is the source of business development? Long-term development of enterprises rely on what? Longevity business management tips is what? It must be corporate culture. Enterprises operating two years a year by the project, three years by four years by the manager, five years by six years team, seven years by culture. Why companies are actively advocating the building of enterprise culture? Because the corporate culture is the crystallization of collective wisdom, it is the mission, vision, purpose, spirit, values ​​and business philosophy that are gradually formed by enterprises in the production and operation practice and are recognized and followed by all employees and have organizational characteristics. Business practices, management systems, employee behavior and corporate image of the external reflection of the sum. There are many well-known Chinese enterprises studying animal culture, the animal culture as the company's corporate culture, the rule of the enterprise; such as the typical worship like culture, Eagle culture, antelope culture, wolf culture, etc.; from animals to learn animal instinct Features such as learning wolf loyalty, wolf patience, wolf cooperation, wolf curiosity, wolf's attitude, teamwork, promote "wolf" in the business start-up period, advocate "bullishness" in business growth, in the enterprise Mature advocate "bee spirit", "like an eagle-like individuals, like a wild goose team" and so on. Although there are laws in nature, pay attention to "the survival of the fittest", "laws of the jungle", "totem culture"; the same market economy also has its own law of development; why the law of survival of animals favors the development of enterprises? Animal culture can dominate the fate of business it? Animal can clearly the direction of business development? Animal intelligence can be superior to collective wisdom? Animal culture can be higher than the corporate culture? Since animal culture does not represent corporate culture, how to do a modern corporate culture? First, the spirit of enterprise culture, institutional culture and material culture have always implemented the concept of "people-oriented", taking humane management as the source of wealth management and the source of wealth and refining the core values ​​of corporate culture. Second, establish a scientific concept of enterprise culture, establish a modern enterprise management mechanism, develop corporate culture development goals, design and construction programs, the corporate culture of scientific positioning, corporate culture construction strategy and institutionalization. Third, to establish an effective incentive mechanism and establish a competitive pay system in the same industry. We will "treat people by hiring people, educate people with culture, and keep people with feelings." We should promote the spirit of " Corporate culture, set an example staff. Fourthly, we should keep track of the problems that arise during the process of corporate culture construction, carry out all-round diagnosis and constantly enrich and perfect the corporate culture system. In short, the corporate culture is systematic engineering, cohesion of the popular plastic image, corporate culture should be people-oriented, based on the long-term lead the future, adapt to social development with the times, reflect the spirit of the times. (He Jun: clothing professional managers, QQ: TEL: blog URL: http://blog.sina.com.cn/victor5252)