Adidas Becomes NBA Exclusive Sportswear Apparel Supplier

Adidas and the National Basketball Association (NBA) have signed a 11-year commercial cooperation contract. Since the 2006-07 season, Adidas will become the National Basketball Association (NBA) and the Women's National Basketball Association. WNBA) and the official sportswear apparel supplier for the D-League.

Adidas has become an NBA market partner since 2002. This new cooperation is the result of the merger of Reebok Group in January this year. Reebok has been an exclusive supplier of NBA sportswear and apparel since 2001 and has authorized sales of NBA sportswear, casual wear and sports shoes in the United States, Canada, Europe and Asia. The Reebok brand is still the NBA global market partner and continues to have the right to manufacture NBA brand sports shoes.

"As part of the Reebok acquisition, the Group made this strategic decision, which we believe will greatly enhance the performance of Adidas as a sports brand in the US market." Adidas Chairman and CEO Herbert - Sea Mr. satisfied (Herbert Hainer) said, "in the long term, up to 11 years of cooperation enough for NBA and Adidas (adidas) become synonymous in basketball terms."

Adidas will use the latest materials and technology to design, produce and promote a wide range of sportswear and athletic shoes for the NBA.

Adidas and NBA will also cooperate in the retail sector. Adidas products will increasingly appear in the world's only NBA store on Fifth Avenue in New York. This adidas-NBA concept store will serve as a model for NBA's global retail development. Adidas will also sell NBA products through its global retail network, including 2,100 Adidas stores in China.

“Adidas brand is recognized globally for its outstanding sports traditions and achievements,” NBA president David Stern commented. “The NBA will continue to work hard. Fans anywhere in the world will be able to play or watch a basketball game. Contact with the NBA. Sportswear and sports shoes with NBA and Adidas logos will be owned by more and more fans."

"This cooperation has deepened our relationship with the NBA, and the NBA is becoming more and more popular around the world." Adds Erich Stamminger, President and CEO of Adidas, adding, "We have established A platform for the globalization of basketball."

Adidas and the NBA plan to support this cooperation through a series of integrated global markets and media events. These include the "NBA Europe Live" basketball game, which will be launched by the famous EA Sports Company in 2006 and 2007, as well as various "grassroots" basketball events and title media programs organized by 215 countries covered by the NBA.