Loewe first global concept store in Shanghai

The 160-year-old LOEWE, the Spanish royal fashion brand, will soon open its third store in Shanghai at CITIC Plaza. By then, Alberto Puyol, President and CEO of Loewe will take the star Karen Mok to cut the ribbon for the new store. At the same time, there will be more than 20 models of 07LOEWE spring and summer women's clothing and Napa Aire handbags that will be listed globally next year.

According to reports, CITIC Pacific is Loewe's first brand-new concept store in the world. Unlike most store styles that use gold and warm colors, the new store uses white precious marble and fine walnut, and is specially equipped with a VIP area. “This year is a year for Loewe to have a good harvest in China. In the spring, the Beijing International Trade Center Huanxin has entered the Chengdu Seibu in the fall and now welcomes the opening of the CITIC Pacific store. Next year, Loewe will enter more Chinese cities,” said Albert Puyol.

In addition to displaying the concept of a new store design, Loewe also selected the first Napa Aire handbag collection in Shanghai. This premium handbag collection uses Loewe's most iconic top lambskin, 7 models in 14 colors, and 7 custom designs.

According to reports, Loewe was founded in the 19th century and was awarded the title of “Spanish Imperial Royal Supplier” awarded by the King of Spain. In 2001, the brand officially entered the Shanghai market and currently has stores in London, Japan, Beijing, Shanghai and Chengdu.