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American bull giant held 2011 spring and summer new conference. BULL partners from all over the country gathered at the scene, BULL brand new category "clothing line" for the first time brilliant appearance, marking the integration of urban fashion and outdoor style urban outdoor casual formally landed in the Chinese market. Conference, showing the "wild journey, urban style, Falcon tribe" three major series, more than 80 sets of new products. The clothing series products mainly in outdoor leisure style, taking into account the European cowboy style culture; from style, style to fabric selection are subverting the boundaries of traditional outdoor leisure products. Mr. Zhang Wenbin, Chairman of Jinmai Wang Group, said that this conference was an important milestone in the extension of BULL's new product category and also a brand layout of BULL brand shoes, leather goods and clothing in three steps. Mr. Cai Jinxia, ​​general manager of American Bull Giant International Development Co., Ltd. said that in 2011, BULL will unveil a new chapter in brand fashion construction - to achieve a full range of brand upgrades, while further accelerating the internationalization of the brand and continuously enhancing the brand image and enriching the brand culture Connotation, focusing on the "brand power", "marketing force" and "product power" three forums, comprehensively enhance the competitiveness of the brand system.