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In 2010, during the Hunan Satellite TV Advertising Scarce Resources Tendering Meeting, cats made a bold move by securing the title of "the first batch of superstars" in a highly competitive bidding process. They outbid major competitors to win prime advertising slots on Hunan Satellite TV's prestigious programs, including the "Evening 730 Theater," the "Happy Camp" daily show, and other top-tier time slots. This marked the first time that a brand had successfully secured the "superstar" status in the channel's history.
The cat brand managed to capture multiple high-value advertising positions on Hunan TV in one go, signaling its strategic importance in the upcoming 2010 campaign. As Hunan Satellite TV continues to position itself as "China's first entertainment channel," it has become a key platform for Cat Lingerie to build its sexy fashion brand. The brand's decision to invest heavily in this platform reflects both confidence in the channel's influence and its own growing market presence.
According to an international representative from Cat, the brand chose to enter the golden period of Hunan Satellite TV's advertising bidding because of successful collaboration in 2009. Moreover, they were optimistic about the channel's potential to become a leading force in entertainment and fashion. In 2009, Cat Lingerie partnered with several big names in Taiwanese entertainment, featuring avant-garde actresses wearing their sexy lingerie in eye-catching pole dancing ads that aired across Hunan Satellite TV and other prime time slots.
Through a multi-dimensional and comprehensive marketing strategy, Cat Lingerie successfully promoted its brand concept of "pursuing a sexy lifestyle." This message resonated strongly with both men and women, gradually elevating consumer preferences and helping them explore their inner sense of allure. As a result, Cat Lingerie experienced a nationwide boom, solidifying its place as a leader in the fashion underwear industry.