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In 2010, during the Hunan Satellite TV Advertising Scarce Resources Tendering Meeting, cats made a stunning move by securing the title of "the first batch of superstars" in a highly competitive bidding process. They outbid major competitors and successfully claimed prime advertising slots, including the prestigious "Evening 730 Theater," the "Happy Camp" daily show, and other top-tier time slots. This marked the first time that a brand had won the "first bid" or "superstar" status on Hunan Satellite TV.
The cat's bold strategy not only captured attention but also signaled its ambitious plans for 2010. As one of China's leading entertainment channels, Hunan Satellite TV became a crucial platform for the brand to build its "sexy fashion" identity. By leveraging this strategic opportunity, Cat Lingerie positioned itself as a trendsetter in the fashion and lifestyle industry.
According to an international spokesperson for the brand, the decision to enter the golden advertising period on Hunan Satellite TV was based on successful collaboration in 2009 and confidence in the channel’s growing influence. With its strong presence in entertainment and fashion, Hunan Satellite TV has become a key platform for brands aiming to reach a young, stylish audience.
In 2009, Cat Lingerie partnered with several big names in Taiwanese entertainment, featuring avant-garde actresses wearing sexy cat lingerie in eye-catching pole-dancing ads. These campaigns were later broadcasted on Hunan Satellite TV and other prime-time slots, creating a massive buzz. Through a comprehensive and multi-dimensional marketing approach, the brand successfully promoted its concept of "pursuing a sexy lifestyle." The message resonated with both men and women, helping to elevate consumer tastes and encourage self-expression through fashion.
As a result, Cat Lingerie sparked a nationwide trend, redefining how people perceive and embrace their inner sexiness. The brand not only captured the market but also set new standards in the fashion and lifestyle sector.