[China Gift Network News] There are many dealer friends who use traditional festival days to give gifts to end customers has become an indispensable work item and operating expenses before their festival days. Maybe, many end customers don't care what you sent, but they will compare, will you have the gift, the amount of the gift, determine your "thickness" in their minds! They will evaluate those dealers who are “thick†and those who are “slammingâ€; thus, the weight of the gifts and whether they are in place are reflected in the daily cooperation and cooperation. Solid Vest,Women Solid Vest,Foldable Solid Vest,Ultralight Solid Vest Shijiazhuang Damei Co., Ltd. , https://www.dameijacket.com
Most dealers are not willing to “gift gifts†to the terminal, but they cannot do this work. However, some dealers will make good use of this opportunity to promote the sales of the distribution brand.
When the fast-selling products are sold in the early stage, the dealers will make good use of the "festival gifts and gifts". Every Mid-Autumn Festival and Spring Festival, I will plan a large-scale promotion by the terminal stores. These activities often have one. The common feature is that dealers and terminal stores need to invest together to ensure that our promotion efforts exceed competitive products and gain greater terminal competitiveness.
Dealers and companies are relatively close, and they all have the business philosophy of “small profits but quick turnoverâ€. It is acceptable to increase market input from profit and continuous profit growth from increment. But it is more difficult to communicate with the terminal. Faced with this problem, many of our customers will adopt a “pressure†approach. Simply put, “You don’t invest, I won’t let you participate in the eventâ€. This simple operation will not only cause our end customers to generate emotions or even "cooperation breakdown"! But some customers will do very well.
Some of our savvy dealers will purchase exquisite and practical gifts to “deliver†one by one. The process of delivering gifts “by the way†communicates the incremental methods and promotional programs during the festival, and at the same time prompts the end customers to undertake “draw†or “ Promotional expenses such as empty packaging recycling; and this is an effective way to develop new customers and stabilize old customers to increase sales; at the same time, make a simple sales estimate and profit analysis, so that our terminal stores will be very happy to participate. Come to our promotion.
I thought through different communication methods and methods of “resource integrationâ€. In the end, I found that the Chinese people are very emotional, and the Chinese people always believe in the “Confucius and Mencius†and self-proclaimed “state of etiquetteâ€. You show respect to him and the other side. Naturally, we must also show respect to you; first, after the "ritual" and "Bing" (activity communication) is the success of the communication of activities!