华歌尔集团旗下轻淑品牌B.Tempt’d发力欧洲市场

Wacoal underwear brand light gentle underwear B.Tempt'd will change the previous low-key attitude in the European market, the force of the European market. The brand was first launched in the United States in 2009 and pushed the young female consumer market at a favored price (less than $ 70 for a set of underwear and a combined RMB less than $ 420). Subsequently, the brand only tested the UK market before entering Germany, the Netherlands and Ireland are very cautious.

The brand participated in the recent Paris International Underwear Fair, with a view to expanding the European market. In addition to the special design for the European market, the underwear series on display at this time still retains the brand's classic features: color, printing, suitable for everyday wear and some sexy style.

Wacoal Europe, based in London, will be responsible for the distribution of the brand on the European continent while the brands responsible for distribution in Europe include Wacoal, Freya (British underwear brand), Fantasie (British underwear brand) , Elomi (American lingerie brand) and Huit (French lingerie brand). The brand hopes to provide the European underwear market a friendly and personal underwear brand.

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