Whether it is Oli's proposed O2O strategy of "going with all-powerful means" and the layout of 30,000 O2O stores preferred by SF or the transformation of traditional retailing in Wanda, Intime and Wangfujing, O2O closed loop construction is still in the "fog In the flowers "exploration stage. On April 25, Guangzhou Panyu Aoyuan Plaza was officially opened as O2O Fashion Experience Hall, integrating traditional store management mode, internet e-commerce platform and exclusive shopping guide platform. The store is thought to be in harmony with Aoyuan's team time-consuming R & D to build, is the only real O2O clothing store. Wu Park, Director of Investment Park Plaza, said at the opening ceremony, "Aoyuan Square Panyu, as the earliest exploration of O2O comprehensive service development platform, has been committed to building Panyu O2O experience of the capital, and think of O2O fashion life experience shop officially opened, signs Aoyuan Plaza O2O experience of this innovative model of melon. " When the traditional retail and e-commerce convergence, through the flow of imports, product information, transaction payment, customer information, logistics and other sectors, how to create O2O closed loop to become the biggest bottleneck. As a process of resource integration, coupled with the closed loop of consumer shopping experience service, you need to creatively develop the appropriate products and platforms. It is understood that Guangzhou Panyu Austrian Park Plaza thinking O2O lifestyle experience Museum, to create online and offline shopping guide service without distinction, so that consumers can online and offline synchronization enjoy shopping guide Consultant one-on-one service, and the The model is also a breakthrough scenario for the O2O model to be closed-loop in the service experience. O2O shopping guide mode is essentially the reconstruction of the retail service process, the traditional shopping guide service extends to the pre-sale and after-sales service, so that the service chain runs through the online and offline at the same time to solve the difference between online and offline experience problem. " Mr. Huang, general manager of the company, told reporters that the products recommended by the shopping guide are not limited to a single brand. The shopping guide recommendation mode based on the customers' needs will enhance the proportion of profit distribution and the restructuring of the interests chain has also become the key point of O2O closed-loop services. Mr. Wong, general manager of thinking for the general manager, said the Purchasing Guide here is actually a personal fashion consultant customers, consumers in addition to clothing with professional advice, convenient way to buy affordable products, you can also directly buy clothing logistics home , And even through the Purchasing Guide to achieve booking fitting. Guangzhou Panyu Aoyuan Square thinking O2O lifestyle experience Museum This new shopping guide mode is to subvert the traditional shopping model, so that more consumers can take over the Internet this channel, to achieve more convenient and indiscriminate shopping experience. Online and offline shopping guide mode also eliminates the code number does not match, style and so on some of the obstacles to online shopping clothing, especially thinking of mobile Internet terminals and new shopping guide mode, more effectively solve these problems, together with the physical store Operation is more convenient for consumers. Considered as the O2O lifestyle experience museum jointly established by the Aoyuan Group, it is the fifth store in Guangzhou that is considered as an enterprise. This is a brand new retail model. After the O2O function continues to improve, the company plans to consider the business plan in the Pearl River Delta There are hundreds of such outlets in the region and introduce the latest crowdfunding model on the Internet to create a new retail situation with partners across the country that recognize this model. Rib Print Stripe,Stripe Fabric,Sweater Knit Fabric,Simple Classic Stripe Fabric Zhejiang Shaoxing Yongda Knitting & Art of Work Co., Ltd , https://www.ssfwfabrics.com
