China wants to create its own fashion industry?

In recent years, many new designers have emerged in China, attracting attention from the foreign fashion industry, but they still have little say in the fashion forces. Can China successfully resist the Western forces and create its own fashion industry? The life of luxury producer neil koenig published the following article on the BBC, analyzing Chinese fashion from the point of view of the growth of Chinese new designers has begun to challenge the West.

In mid-February, the Chinese designer Masa Ma's trip was full and she was busy with Paris Fashion Week in March. "Time has always been my biggest challenge," she said. In the fashion world, time is money.

Mamasha has worked as a design assistant for veronique branquinho and alexander mcqueen while studying bachelor's and master's degrees in dressmaking at the Central Saint Martins College of Art and Design in London. She also won awards including the Lancome Color Fashion Contest, fashion fringe fashion design contest, and wgsn annual breakthrough designer.

Ma ** said that her business development colleague told her that if her new store could not be opened on time, "it would be like throwing the iphone6 ​​into the river and it would never start again."

Ma Masha is one of the famous Chinese fashion designers who have brought new wave in recent years. People think that Chinese people are more adept at manufacturing than creation, and they intend to challenge this existing concept. “We Chinese have not been encouraging innovation for a long time,” said Zhang Yu, editor-in-chief of “vogue clothing and beauty”. “So everybody says that no good designer in China is excusable.”

Ma Masha show conference, she thinks that the outline of the design is simple and important.

However, Ms. Zhang believes that this situation is rapidly changing. Just as Chinese artists are rising, she has also seen this phenomenon in other fields, such as fashion. "This generation of designers, they have received education in both China and the West, so they have the ability to think twice," she added. "They will have some new ideas, and the Chinese will learn faster."

Ma Masha is a typical representative of fresh blood. She was born in Beijing and studied at Central Saint Martin’s College in London. For her, China's fashion is not old. "When I was born, there was no dragon and phoenix carpet everywhere. At that time, just after the **, all people dressed the same regardless of their social status," she recalled.

When she grew up, she stayed with her grandmother for a long time. Her grandmother had a great influence on her. Grandma is an actor who is not well known. Ms. Ma remembers that she lived very elegantly and delicately, and she was rare in China at that time. "In the beginning, Ms. Ma studied art, but when she saw an article written by designer alexander mcqueen in a fashion magazine, she had a keen interest in fashion and she embarked on this path.

"I was shocked at the time. I can't believe that fashion can be presented in this way. It's too artistic. It can't be described in words anymore," she recalls. She is deeply attracted by fashion because it can affect people's lives.

"Artists are selfish to some extent," she said. "Because this area is more of an expression of one's own ideas, designers prefer to use what they learn to make our lives better."

For Ma Masha, there are several key factors in forming a fashion style that can go out of China and go further. One is to use color. "Color must be close to the people, not the kind of light, it can be red, it can be green, but it must be strong viewing." She said. The other is the design of the profile, to be concise, and this is often not an easy task. The third point is even more difficult to define and implement. Ms. Ma believes that good design needs to be linked to religion or sacred feeling. She feels that Chinese culture will help to reflect this feeling. "This will be a watershed that distinguishes good designers from design masters," she said.

Many designers agree that it takes a lot of time, effort and experience to form a design style that can stand out on the world stage.

Gao Yang simon gao is another Chinese designer and he is also debating whether the successful design depends on a more international style. He often travels around countries to try more different cultures. He said that the results of doing so can be seen through his works: "My works are all related to these experiences."

Gao Yang has his own opinion on the design: Many designers, including the shopkeepers we met with the buyers, are what we call 'rich second generation', but the word 'rich' actually has many meanings. One is material. On the rich, the other is a spiritual rich. To make clothes depends not only on materials but also on ideal support. In the end, it can be successful, but also depends on the time and place.

But what happens when a distinctive style is formed? Mr. Gao said that he has made progress in the business sector. According to him, he has begun to make profits.

Ma Masha said that her goal is not only to become a designer, but to become a "brand." Although she knew this was not a simple matter, she had already thought about the future. Now she has opened several physical stores in China and plans to establish a certain scale of supply chain network throughout the country. At the same time, Paris also has her studio. She hopes to further expand the global market in the future.

In the past decade, the growth of fashion magazines benefited from the rapid growth of fashion magazine media in China.

But how much can these new Chinese designer brand dreams come true?

The editor-in-chief of “vogue costumes and beauty” is slightly worried. In a way, business challenges are more difficult to control than pure design. You may be a talented designer, but it does not mean that you can also be comfortable in business operations.

Shenzhen is China's industrial base for women's wear and original design. At least four apparel companies are applying for ipo this year. The fashion week and the showroom model are also gradually developing in China. The picture above shows the opening of Masfil Fair in the first Shenzhen Fashion Week on March 19th.

Fashion is driven by commerce, and Chinese designers slowly understand that only fashion defined by commerce and fashion understood by consumers is a level of fashion, and fashion consumption can be stimulated. What we often see is the world-class fashion brands, the design of fashion clothes, and so on, but they have always lacked the Chinese elements and Chinese voices. Even many big brands dare to use Chinese elements, but Chinese fashion designers are very difficult. It will take a long time to incorporate some elements from other countries. Through the study of global fashion culture and humanistic insights into consumers, the search for new positions in the entire global fashion industry chain may be an opportunity for the development of the Chinese fashion industry.

China's fashion industry is developed in the impact and imitation of foreign cultures. Therefore, China is still a primary school pupil in the global fashion industry, but after all, it has grown rapidly.