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Say that now run the traditional clothing brand is one step into the sea, the traditional clothing brand franchisee now the most popular topic is the transformation of many traditional costumes franchisees are all out of grudges: Now franchisees really is not done, the excess of products Difficult to reflect the characteristics of the channel differentiation, sharp drop in passenger flow, no matter how promotional discounts, increasing revenue and reducing expenditure, and strengthening management, but it is less effective. Even the once popular denim factory brand today is not good, low-cost low-cost strategy more and more difficult. Must be transformed, but how the transition, the idea is not clear, and always afraid to try. In mid-December last year, I participated in a fashion forum held in Sanya, the Sanya first market near the Red Pedestrian Street while there are unexpected gains. What we have witnessed at this specialty store called "LAX7DAY 柒 日 岚 牛仔" can be said to be quite different from what the majority of major fashion brand franchisee and denim brand franchisees are facing: just a non-weekend The usual afternoon, less than an hour, the store line up fitting customers as high as 78, basically every customer bought a single, or even more than just buy one. Why LAX7DAY 柒 Lanlan jeans can sell so fire? Why most denim franchise stores are struggling, LAX7DAY 柒 Nippon Lanju but can contrarian sales? Is this LAX7DAY 柒 Ramen franchise store shopping guide what extraordinary extraordinary sales talent? interest is the best teacher! After continued in-depth observation experience found: LAX7DAY 柒 Rishi jeans store in front of the dressing mirror squat, left turn right, they are not willing to take off, obviously feeling longer than other clothing brand clothing shop. And even after the purchase, the packaging is the customer's old pants, the new LAX7DAY 柒 Rishi jeans, are directly wearing leave, shopping guide who also had a special human services: cut the tag for customers, Convenient customers ride home. So I went further and directly to a customer exchanges, the customer explained that: this store jeans material is good, particularly soft, very flexible, especially significant body material, while wearing the body feel easy, previously bought jeans feel Not as good as this store. As a senior observer and researcher in the traditional fashion industry, she summed up the following points through the case study of LAX7DAY 柒 Rilakkuma in the hope of joining the franchisee entrepreneurs who are interested in joining traditional costumes or denim brands Lessons: good fabric, is really good No matter how the trend of clothing changes, no matter how the denim style innovation, not to mention how changes in the channel with the times, consumers in the final analysis is the choice of quality. For jeans, high-quality fabric is undoubtedly the primary determinant of consumer pay. The denim brand can be roughly divided into three ages: the cowboy 1.0 era, the cowboy to the factory brand as the mainstream, for the low-end consumer groups, although the price is very "attractive" style can also be varied, but the quality of the fabric are generally relatively poor . Denim 2.0 era, represented by the international big names, is facing a small number of high-end crowd, the fabric is good, but the price is also very high, ordinary consumers simply unbearable. Cowboy 3.0 era, should be oriented to the mainstream of the fashion community of white-collar workers, fabric quality and international brands regardless of the upper and lower, the price must be close to the people, the only way to go steady, long-term. For denim brand franchisee, the choice of brand should grasp this fundamental point. I believe LAX7DAY 柒 日 岚 should be regarded as one of the representative brands of the cowboy 3.0 era, it is worth highlighting. Women's "soft power" is very important The history of the cowboy is from the fabric, about 150 years ago, the great denim fashion was born as a result of tannin fabric was used to make overalls. All along, rough, unruly, sexy and other words has always been a denim fabric tag. In the traditional denim, stiff, rugged, wild is the basic characteristics of its feel, coarse yarn, high density, beating, stiffening finishing is the inevitable requirement of traditional denim production, and even some people think that the production of jeans can " Naturally upright on the ground "is the best denim effect. However, the prevalence of "casual and comfortable" fashion nowadays also makes the denim begin to deviate from the original characteristics. The consumers have put forward higher requirements on soft and comfortable denim fabrics and other properties. Denim fabric is soft, comfortable, skin-friendly, but also the characteristics of denim is the denim fabric new direction of development. Especially for the modern workplace women, the pace of working life is fast, the requirements of the jeans are comfortable and soft, flexible, without losing the wild sexy. Lei Jun millet had said: as long as standing on the tuyere, pigs can fly! From a quality point of view, LAX7DAY 柒 Rishi jeans not only stand on the vents, but also the hurricane itself: Unlike traditional European and American style cowboy stiff, rugged, wild inherent paradigm, LAX7DAY 柒 Rizhao cowboy innovative SoftDenim method used to make Jeans glow an unprecedented soft, fit, skin-friendly sense, the perfect interpretation of the simple, comfortable, aesthetics as one of the three Nordic style. Soft workmanship jeans piercing out the soft hard working women's soft power and charm, wearing LAX7DAY 柒 Nippon Denim to work, no doubt to the cold gray workplace adds a touch of graceful soft exotic scenery. Pop-up body, worry about no deal LAX7DAY 柒 Raleigh denim fabric is the world's leading super cotton fabric, the use of TL1 (cotton spandex ammonia) elastic fibers, so that the fabric weft in the weaving and finishing processes produce a unique shrinking process, So as to get good elasticity, fully in line with the body curve, more fit, personal, soft, wear-resistant, to maintain the clothing version and size stability. The fabric at the factory, at least after more than 1,000 times the tensile test, has a good rebound memory effect. Super cotton shells cowboy Once the upper body test, in addition to super comfort and personal, to the customer an intuitive feeling is: the original my body so good! Relative to the market, the common denim factory brand fabric shoddy, LAX7DAY 柒 Rishi Lan Jeans fabric to bring customers entirely international brand products experience, coupled with the very civilians price, what reason the turnover rate is not high? ! Concluding remarks: "Squatting for charming eyes, Asakusa can not horseshoe." As a senior observer in the field of fashion apparel, borrow LAX7DAY 柒 Rishi jeans to current entrepreneurs interested in joining the denim clothing brand to put forward a pertinent proposal: Do not be fickle by the changing market landscape, the trend of numerous confused, high-quality fabrics The pursuit of customers will always be the first demand, who grasp this outlet, who can become a real winner of wealth. The reason for losing money You can find ten million, and the secrets of making money are often very concise and vivid.