The B2B chain of surface accessories has been awarded 30 million US dollars for financing, and the apparel industry is further subdivided.

The surface accessories trading platform chain has announced that it has completed a total of 30 million US dollars of PreC round of financing, which is led by Huaxing Private Equity Capital and Fengshang, IDG and Huachuang. The funds will be mainly used to further strengthen the refined operation, open up more chains in the industrial chain, and further promote the market coverage to the whole country.

The chain is still established in 2015, providing one-stop online surface accessories trading, relying on the surface and accessories database, information system platform, supply chain service system, using the new program to transform the traditional surface and accessories clothing industry into the Internet, and promote the leading Optimized upgrades for the global industry.

Zhao Shanghao, founder and CEO of Chain, is a senior expert in the textile industry with 22 years of experience in the apparel industry. In 2002, he took over the G-STAR, which was established in China. He opened more than 200 stores in several years and has operations in 64 cities. In June 2011, Zhao Junhao teamed up with IDG Capital to acquire EVISU and become CEO from overseas for 8 million US dollars. The company has grown from 27 stores to 150 today, and its annual sales have increased from 37.9 million to 670 million. The company's valuation has reached 200 million US dollars. In 2015, he created a flexible supply chain service platform chain, effectively promoting the quality and market-oriented transformation of China's textile service industry, and making the supply chain truly “soft”.

In February 2015, the chain received a $6.5 million financing from IDG. In April 2016, the chain completed a $15 million Series B round of financing. After the financing, the chain has become the first B2B platform for textile and apparel that has been awarded the Pre-C round. The chain still aims to create a mature D2M flexible supply chain within 5 years: independent designers need only one notebook, and they can complete the integrated design of raw material procurement, matching factory production and garment inspection and testing on the chain.

Previously, Zhao Junhao mentioned that there are three problems in the Chinese surface and accessories industry, namely cost, efficiency and inventory. In the end, these three issues are only one problem, that is, the supply problem. The supply problem exists in all walks of life. Whether it can solve the supply problem is the problem of determining the production cost of an enterprise, and it is also a problem that profoundly affects China's economic development.

Zhao Junhao that, for surface materials commodities trading, should rise from "transaction closed" to "closed loop delivery." In order to further realize the delivery upgrade, we firmly control the quality of supply fabrics supplied by the supplier, and we are not lacking in materials and materials. After cooperating with the world's nine quality inspection groups, the chain is also deploying self-operated inspection rooms in various places across the country to strengthen in-depth services. Promote effective supply.

Fabric B2B market changes associated with consumption of the domestic apparel industry is gradually growing, with electricity providers and Internet-based commerce, B2B fabrics more emphasis on service and process management experience, in terms of problem solving, fabrics B2B platform to better solve resource scheduling platform Medium and long tail demand, eliminate industry information asymmetry, provide more diversified fabric products, and more importantly, based on big data, virtual reality, artificial intelligence and other technologies, can further optimize the transaction process and improve industry production efficiency.