Private service custom small store is in the industry's most terminal for consumers, limited by capital, manpower and other factors, not suitable for Internet marketing promotion of cost-consuming, double-micro-shake and other new media platforms is undoubtedly the best of small stores. select. Although the dividend period of the double micro-shake has passed, but for the small volume of custom-made custom, the simple operation and low cost of the double micro-shake still have a certain living space. Today's media landscape has undergone tremendous changes. The previously centralized media approach has become a fragmented media format. Everyone can become a self-media, and the media user community is more precise. In recent years, there has been no shortage of media people who have successfully brought in goods through double micro-shake, and successfully achieved sales growth. For example, the tailor-made franchisees, through the reprinting of the "customized custom" WeChat public number of high-quality distribution articles, mainly around clothing mix, gentleman culture and other related knowledge, to help fans to achieve the transition from men to gentlemen. Through long-term continuous powder-retention-enhancement, a large number of fan groups have been accumulated, and finally the user's transformation has been realized, and the store has been successfully drained. Different from the traffic acquisition channel, the new media channel can have more space to tell the story and selling point of the product, and it is easy to impress the reader to obtain some target users through the content. However, there are certain operational barriers in the new media channels. How to promote, revitalize, and retain all need to have professional people to plan and operate. It is necessary to master the scale, and it is not appropriate to use excessive force to cause the loss of fans. Of course, the WeChat public account is not the only new media channel. Weibo, vibrato and other channels can also achieve user growth and the final conversion process through different operational methods. Although the platform is different, just remember one: make full use of your own advantages, find a channel with a high degree of overlap in custom-made consumer groups, and find a suitable operating method. In the actual operation process, there is no need to deliberately pursue a certain channel. The most important thing is to put every detail in place, repeat the analysis of the complex, and optimize and operate according to the cause of the problem, which will naturally achieve good results. Of course, if the resources of the company are limited, it is a good way to carry out new media operations with the power of the brand, which is similar to the tailor-made franchisees. The operation is simple and the effect is remarkable. In addition to these, joining the mature private service custom brand can also share the brand's resources and service advantages. For small-sized entrepreneurs, they will have greater competitive advantages and stronger profitability than relying on their own power to operate. .
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