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Rag Mart (Ai Jiale) is a children's clothing brand that was first launched in 2002 and officially entered the Japanese market in 2003. From the very beginning, its elegant and refined style quickly captured the attention of both parents and kids. The brand's unique design philosophy, combining freshness, fashion, and innovation, quickly gained popularity and created a strong market demand. After nearly six years of dedicated effort, Rag Mart established itself as a top choice for parents seeking quality and style for their children.
The brand focuses on using healthy, eco-friendly Fabrics and adheres to strict quality control standards, meeting Japan’s high requirements for safety and comfort. This commitment has helped it become a long-term leader in the children's fashion market, loved by countless families and cherished by Japanese children. With nearly 500 stores across Japan, Rag Mart has grown into one of the most trusted and popular children's wear brands in the country.
At its core, Rag Mart believes in creating not just clothing, but meaningful experiences for children. Its philosophy blends fashion with nature, aiming to bring out the beauty of a simple, joyful childhood. The brand sees itself as more than just a clothing provider—it's a gift of happy memories, helping kids grow up with confidence, comfort, and a sense of wonder.
Rag Mart's slogan, "simple to show elegance, simplicity embodies nobility," reflects its dedication to making every moment of a child's life beautiful and meaningful. Whether in school, play, or daily routines, the brand strives to capture the innocence, energy, and charm of childhood, offering a perfect blend of style and comfort.