Faceted Cut Turquoise Beads Necklace,Natural Turquoise Custom size Gemstones,high quality Natural Turquoise Guangzhou Qinfa Crafts Company , https://www.qinfastone.com
October 28, Jiangsu Jiu Lu Wang Garments Co., Ltd. announced a major victory in a long-standing trademark dispute. Chairman Qian Renlong solemnly stated that after more than four years of legal battles, the company finally won the case concerning the controversial "Nine Deer King" trademark. This landmark decision marked the end of a four-year legal struggle and confirmed that the "Nine Deer King" trademark, legally owned by Jiangsu Jiu Lu Wang, was finally granted the protection it deserved.
The dispute began on March 7, 2002, when the "Nine Deer King" trademark was officially registered with the State Administration for Industry and Commerce Trademark Office. In April 2007, it was recognized as a well-known Chinese trademark by the courts. However, in June 2007, Inner Mongolia Deer Wang Cashmere Co., Ltd. filed an application with the Trademark Review and Adjudication Board (TRAB), citing its own trademarks "Deer Wang" and "Nine Deer Wang," to challenge the validity of the "Nine Deer King" trademark.
The TRAB ruled in favor of the challenger, stating that the "Nine Deer King" trademark could cause confusion among consumers due to its similarity to the cited trademarks, especially in the clothing sector. The Beijing No.1 Intermediate People's Court later upheld this decision. But Jiangsu Jiu Lu Wang continued to fight, appealing to the Beijing High People’s Court.
On September 28, 2009, the Beijing High People's Court made a final ruling, overturning both the TRAB decision and the lower court judgment. The court emphasized that the assessment of trademark similarity should not be based solely on the visual or phonetic resemblance of the marks. Instead, it must also consider whether the goods or services are similar and whether there is a likelihood of confusion among the public.
The court concluded that while both parties had established brand reputations, their respective trademarks were used on different product categories—cashmere sweaters for one and men’s wear for the other. There were also differences in target consumer groups and sales channels. As a result, the public could easily distinguish between the two trademarks, and there was no real risk of confusion.
This ruling reaffirmed that Jiangsu Jiu Lu Wang legally owns the "Nine Deer King" trademark and deserves full legal protection. The case also highlighted the importance of protecting well-established brands, especially in the context of China’s broader economic policies aimed at promoting stability and growth.
In April 2009, the Supreme People's Court issued a significant opinion emphasizing the need to protect trademarks that have built up substantial market recognition and consumer trust. According to the guidance, such trademarks should not be revoked arbitrarily, reinforcing the importance of brand protection in today’s business environment.