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Italian Awana (Invaria) is a premium underwear brand under the umbrella of Bei Deba (BEAUT B APPAREL), a well-established clothing company. In 2004, the brand set up its marketing headquarters in the iconic Shanghai Bund area, marking the beginning of its journey into the Chinese market with a retail strategy focused on quality and style. Among numerous underwear brands, Italian Awana has always stood out for its unique charm, modern aesthetics, and exceptional comfort.
As a fashion-forward brand, Invaria collaborates with top-tier designers who bring their creative visions to life. Each collection is a testament to their artistic excellence. The 2009 collection, led by London-based designer Joseph, was inspired by the "Post Modernism" movement. It captured the essence of the romantic trends that had swept through Europe and the U.S. at the time, while incorporating cutting-edge textile technologies of the 21st century. Through intricate lacework, clean lines, and vibrant colors, this collection redefined modern elegance, reflecting the personality and emotional depth of today’s generation.
Comfort is more than just a feature for Invaria—it's a core philosophy. Every product undergoes a meticulous production process, starting from 70% self-developed raw materials to carefully selected yarns, ensuring strict quality control. The fabrics are designed to excel in breathability, color retention, heat transfer, water permeability, and durability, meeting international standards. Whether it's through advanced computer-aided design or traditional tailoring techniques, every detail is carefully considered to ensure the best fit and feel for every customer. This dedication to excellence allows Invaria to deliver not just products, but true masterpieces that resonate with consumers.
[Image: Italian Wana - Invaria]
[Image: "Italian Wana" Underwear – The Unyielding Pursuit of Fashion and Comfort]