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RUBBYKIDS is a children's clothing brand that belongs to the prestigious LEO.RUBBY family, an Italian fashion icon with a long and illustrious history. Known for its global influence, elegance, and rich heritage, LEO.RUBBY was born in Padua, Italy, in the late 1800s. After completing her education, she traveled to France, where she worked at the renowned studio of Gabrielle Chanel. It was here that LEO.RUBBY (also known as Neo. Le Beechcraft) showcased her extraordinary talent, earning the admiration of the legendary designer.
In early 1905, she returned to Italy and founded her own studio under the name "LEO.RUBBY." Through continuous innovation and growth, the brand eventually led to the establishment of GALAXY (Italy), a prominent fashion company. With its unique style and exceptional craftsmanship, LEO.RUBBY quickly gained attention from celebrities and fashion enthusiasts alike.
In 1968, the LEO.RUBBY brand family welcomed a new member: RUBBYKIDS, a children's clothing line. The brand made its debut at the International Clothing Fair in Paris (INTERSELECTION) in 1975, dazzling the audience with its luxurious and elegant designs. From that moment on, RUBBYKIDS became widely recognized and began to spread its influence across the globe.
In 2008, RUBBYKIDS made its way to Asia, with YICK CHUN INDUSTRIES HONGKONG LTD serving as the official distributor responsible for the development of the Asia-Pacific region. Then, in 2009, Guangzhou Bao Jing Commerce and Development Co., Ltd. was officially appointed as the general distributor in China, marking the brand's official entry into the Chinese market and beginning its journey on the local stage.