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At the Haishang Summit on October 23rd, the Secretary-General of Shanghai Fashion Week gathered with hundreds of prominent domestic media at the Shanghai International Fashion Industry Center to attend the final event of the fashion week. During the summit, he met with Mr. Shi Shiping, Deputy Director and Secretary-General of the Shanghai Fashion Week Organizing Committee, to discuss the development of Shanghai Fashion Week and its potential to become a global fashion capital.
Over the past eight years, Shanghai Fashion Week has undergone significant changes. Initially, Fuxing Park was the only main venue, with just five or six brands participating. The timing of seasonal releases was quite different from the international standard, which typically followed a biannual schedule. In 2007, Shanghai Fashion Week successfully aligned with the global fashion calendar, launching trend presentations in both the first and second quarters of each year. Participation from various stakeholders has also grown significantly. This year alone, over 30 brands, 40 designers, and 100 media outlets were involved, showcasing a remarkable expansion in both quality and scale.
Another key change is the enhancement of the city's image and functionality. With the opportunity provided by the World Expo, international organizations such as the United Nations’ South-South Cooperation Organization and the World Fashion Organization have joined Shanghai Fashion Week, marking another important step forward.
When the Haishang Summit was first held in 2008, organizers invited representatives from Paris and London Fashion Weeks to share insights on operations and future directions. At that time, many believed Shanghai Fashion Week was still immature compared to its long-established counterparts. However, after observing the event, international experts felt it was already performing quite well. Today, Shanghai Fashion Week has gained considerable international recognition, and the gap between it and other global fashion weeks continues to shrink. It is now one of the six major fashion weeks worldwide, and the goal is to eventually compete with Tokyo in the coming years.
The collaboration between fashion week and fashion media during the event was driven by the need to grow and expand the platform’s reach. Media plays a crucial role, whether traditional or digital, as its influence multiplies exponentially. Without media, events would remain isolated and fail to generate widespread impact. At the same time, the organizers hope that fashion week will not be limited to a small group of people but instead become more inclusive. This synergy between media and fashion week creates a mutually beneficial relationship, where media helps drive the industry forward.
In the post-World Expo era, Shanghai aims to leverage its strengths to build itself into a global fashion capital. The development of high-tech industries and creative cultural sectors is set to be a key direction for the city in the next 10 to 20 years. As part of this creative economy, the fashion industry is gaining increasing attention. With urbanization progressing, demand for textiles and apparel in China is expected to rise rapidly, providing a solid foundation for growth.
Additionally, with per capita GDP reaching $5,000 nationwide and $10,000 in Shanghai, coupled with per capita consumption exceeding $3,000, there is a growing appetite for fashion and style. The internationalization of Shanghai’s development has further influenced consumer behavior, creating new opportunities for the fashion industry to meet individual needs.
As a platform for showcasing talent and trends, Shanghai Fashion Week can attract global attention to China’s fashion scene, driving the entire industry forward. The recent partnership between the Shanghai Garment Industry Association (SGTA) and the World Fashion Organization (WFO) marks an important milestone. Through this collaboration, Shanghai Fashion Week hopes to promote its brands, designers, models, and business resources globally. It also aims to integrate Shanghai more quickly into the global fashion industry, foster a creative economy, and nurture emerging talents.
Moving forward, WFO will recommend top global designers to participate in SGTA’s fashion shows in the second quarter of each year. In return, SGTA will introduce outstanding Chinese designers, brands, and models to WFO, who will then feature them in major fashion weeks around the world. Additionally, the HaiShang Summit will hold different themed forums every two years, inviting influential figures from the global fashion industry to speak. These exchanges, along with occasional visits and business collaborations, will inspire everyone involved with Shanghai Fashion Week, both inside and outside the industry.