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In recent months, the rising cost of winter clothing has become a major concern for both consumers and industry professionals. Last week, two women visited a clothing store in a mall, unaware of how much the prices had increased due to rising raw material costs like cotton. According to reporter Zhou Yishe, this year's winter clothing prices have gone up by about 10% compared to last year, largely due to the surge in cotton prices.
Industry insiders suggest that the best time to buy winter clothes is during holiday sales or special events, as these periods often offer better deals. "This year’s price increase is mainly driven by the rising cost of materials such as cotton," said Duan Ji, a suit shop owner in Chongqing, who mentioned that his material costs have increased by over 20%. Yang Jianming, general manager of King Koala Chongqing, added that yarn prices have more than doubled, from over 20,000 yuan per ton to over 40,000 yuan per ton this year. While many companies have raised their prices to maintain profit margins, Duan Ji chose not to increase prices for group customers, opting instead for small profits with fast turnover.
According to an official from the Chaotianmen Clothing Association, the overall cost of the apparel industry has risen by around 40%, with clothing prices increasing by 10% to 20%. This is partly due to abnormal weather conditions across the country, which have delayed cotton planting in Xinjiang and the Yangtze River Basin. As a result, there is a shortage of reserve cotton. By early June, standard-grade cotton had reached 17,591 yuan per ton, up 37.10% from 2009 levels.
Major department stores, including Pacific and Far East, have confirmed that some brands have raised their prices by 5% to 10% this season. In addition to branded items, products like thermal underwear, home textiles, and children's clothing—often made from cotton—have also seen price increases of 10% or more.
To attract customers despite higher prices, fashion companies are focusing on creative marketing strategies and personalization. Duan Ji’s brand, for example, is emphasizing tailored services to appeal to a broader audience. Jinchaolai Chongqing has introduced a unique concept where traditional undergarments are designed to look like sweaters, allowing them to be worn outside as part of a casual outfit. Meanwhile, Cat Lin Lin, a lingerie brand, has positioned itself as sexy and fun, even hiring a male model to interact with customers, creating a memorable shopping experience.
Some stores have also introduced small but effective promotions, such as giving flowers on birthdays or offering free manicures to enhance customer satisfaction. These tactics have proven successful in drawing in more female shoppers.
Author: Wan Li Qi