Zhuo Ying JOEM women's fashion trends in the world

The three-leaf design in the JOEM logo, known as the clover, is inspired by an ancient legend. According to the tale, discovering a four-leaf clover brings hope and happiness, which is why it's also called the "grass of happiness." This symbol represents the brand’s mission to bring joy and positivity to every woman who wears JOEM.
The word "clover" itself carries the meaning of happiness, a sentiment that resonates deeply with the brand’s identity. JOEM is backed by a top-tier professional design team that collaborates closely with renowned international design agencies. This ensures that the brand stays ahead of global fashion trends while tailoring its designs to suit the unique body shapes and lifestyles of Chinese women. Each piece of clothing is crafted with care, aiming to highlight the elegance and grace of Chinese women. Every year, over 1,000 new products are introduced to the market, keeping the brand fresh and relevant.
Under the leadership of the brand, JOEM has adopted a diversified business model. With terminal offices established in key cities across China, the brand has built a nationwide sales network. More than 300 stores are now open in various commercial areas, making JOEM easily accessible to customers. The goal is to make JOEM a trendsetter in the industry, helping partners not only join the business but also enjoy the journey with a positive mindset.