How to become a regular winner of sales

For salespeople, sales is a battle, so how to become a regular winner in sales, to become a gold medal sales, to understand their own products, to prepare for sales, is the best weapon for sales.

As the saying goes, knowing yourself and knowing each other can only lead to battles.

Mao Mao once said this sentence: Do not fight unprepared. Only by making adequate preparations in advance can we be able to win.

For those who are engaged in sales, they can't do the same without "preparation." Only by "knowing oneself and knowing one's knowledge" can one be able to achieve "big battles" and achieve good results.

What then is "knowing oneself and knowing oneself"? “Friends” are to have a thorough understanding of their products and to be able to answer customer inquiries, so that customers can have a general understanding of our products through us.

If a salesperson does not understand his product, how can he impress the customer?

On one occasion, my wife and I met a soap-like thing in a shopping mall. There was also a zodiac figure knitted with wool. It was very cute, and it suddenly brought back her great interest. She asked the salesperson, what did this thing do? The salesperson hesitated and replied that it was a hand-washing, and it seemed to blame my wife for not even the simple truth of soap washing.

At this time, the next one ** corrected the salesperson's words, saying that it was not a soap, not used to wash hands, but a kind of hanging in the bathroom or hanging in other places, using water vapor to make it slowly evaporate , so as to play the role of air purification.

One of the words that made my lady very "depressed". Originally interested in this thing. As a result, I encountered a salesperson who didn't understand how to read it. All of a sudden she lost interest and turned away. Later bought several bags in another mall.

The salesperson had lost a good sales opportunity because he did not know enough about the products he was distributing.

A salesperson must first understand his own product knowledge and be familiar with the performance of the product. The knowledge of a commodity includes the origin of the commodity, the manufacturing process of the commodity, the manufacturing method of the commodity, the maintenance method of the commodity, and the advantages and disadvantages compared with the similar commodities in the market.

Only by fully understanding their own products can they be explained clearly to customers. And the more you know about your own products, the easier it will be to bring you unwavering confidence that no other method can match. Bring new sales force to you and take your sales to a new height.

It is also important to note that to understand commodity knowledge, we must understand not only from our own perspective, but also from the perspective of our customers. We must let customers know what benefits their products can bring to their customers. If you do not introduce products from a customer's point of view, although you speak up, it does not make much sense to listen to customers. why? Because he has no demand.

To understand the product from the customer's point of view, this is what we have to say "Knowing the Other". "Knowledge" is to have a general understanding of the needs of customers and the basic situation of customers. It can be "targeted," and only in this way can it impress customers and eventually succeed.

"Zhi Zhi" requires understanding of all the circumstances of the client and obtaining as much information as possible from the client. In contact with customers, let the customer feel that you are a good friend he has not seen in years. In this way, when you face customers, you will be able to do it, and shorten the psychological distance with them in the shortest time. Otherwise, what a customer can do to you is probably only a long way off.

Therefore, it is not difficult to become a constant winner in sales. Just like on the battlefield, dressed in armor, armed with weapons, plus the mentality of victory, then victory is not difficult. The preparation of sales staff is to understand the product and understand the customer. This is the best weapon for gold sales.