[China Glass Network] "The wine is not afraid of the deep alley", which is commonly used in traditional marketing methods to describe the words of their products are not afraid of sales, but now we are really afraid that the wine in the alley can not be sold. Now is not the time when your products are well done and can be sold well. As a company, you must know how to promote and learn marketing. Internet marketing is a necessary marketing tool in the current Internet era. Enterprises that are good at using online marketing can often earn. If you have a pot full, you can only wait for customers in the deep lane, but you will be born. Most successful companies are now experts and winners in online marketing, so using this online marketing sword is a compulsory course for corporate marketing.
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Internet marketing has gradually begun to intensify competition in 2012. Enterprise network marketing must keep pace with the times, because this is an unpredictable era, products and the Internet are constantly changing, and network marketing must also follow up in time, although the soldiers are Flowing water, but there are also iron camps. Here are some suggestions for your corporate network marketing:
Internet marketing requires a solid team foundation
To do a good job in network marketing, enterprises must first have a professional team. Now many companies have set up marketing departments, and even set up a network promotion project team, dedicated to network marketing. This team should have the following configurations: senior experience and network marketing executives who master network marketing technology, designers for development, website construction, specialists responsible for website operations, beautification, website design, update website content, collect data Network editors, commissioners responsible for website optimization and promotion, and data analysts. A professional network marketing team can have perfect marketing planning ability and execution ability, which is the first rule of network marketing.
Of course, Liu Minhua also found that many companies still have a website to want to do network marketing ideas, and even require the company's network management to serve as a website construction, website promotion, network marketing and other tasks. Liu Minhua does not deny the talents with such skills, but this is not enough to focus on network marketing. Enterprise network marketing is not a problem that cannot be done, but a question of how to do it.
Enterprise website construction is the only way for enterprise network marketing
Whether it is a search engine or a third-party online platform, this is just to let customers know about you, to understand customers, and to smoothly transform into sales, to achieve business economic value, which requires the establishment of the company's website platform. Otherwise, even if Internet marketing is done well, without its own website, it is difficult to build trust and build good connections. Therefore, the corporate website is not only the company brand image, but also the core part of network marketing. The functions of the website mainly include brand image, product and service display, information release and customer service. The website is the destination, and the various ways of various online marketing promotion are different ways to guide customers to their destination.
Websites without rankings not only waste resources but also waste feelings
Search engines are an important entry point for websites and an important window for users to search for information. How to make your website appear in front of the search engine and guide users to your website, generating a transaction is a problem that needs to be solved after the construction of a corporate website. Liu Minhua once said that a website without rankings not only wastes resources but also wastes feelings. Search engine ranking technology relies on SEO/SEM. How to position your website at the front end of the search engine is a problem that your network marketing team must solve. Because there is no ranking, there is no traffic, no traffic, no transactions.
Let your information be everywhere
For the fledgling website, let customers see you as soon as possible. In addition to making good use of the search engine, you need to know how to use third-party platforms. The Internet has been in development for 30 years. There are already many mature websites at home and abroad. Enterprises can choose the appropriate third-party platform to publish information according to the characteristics of products and target customers, such as B2B/B2C platform, community website, forum, Weibo. In addition, you can also extensively explore partner resources, conduct friendship links, and increase the exposure of websites and products.
Develop a complete plan, all data speak
Successful network marketing is accurate positioning, detailed planning, and careful management from the beginning to achieve the desired results. This is a huge and complex project. This requires immediate control in all aspects of network marketing, immediate follow-up, through the background of data analysis, continuous analysis of user behavior, adjustment of promotion programs, grasp the key points, discover and adjust the channels and methods of publicity, only after long-term detailed and meticulous The operation can achieve expectations. This process, data analysis plays a key role.
Internet marketing is a long-term process of continuous improvement, continuous adjustment, and it takes a while for the network marketing team that has just started to precipitate. Internet marketing is insisting on it, insisting on your skills and skills.