"A man has a degree of fashion without degree" - Golden Fox Fashion 2012 brand strategy released

On June 5th, 2012, the “Men's Fashion Abundance” held by Jiangsu Jinsihu Clothing Co., Ltd.—the brand strategy conference and the 2012 autumn new product orders conference was held in Changshu International Hotel, Jiangsu.

This event was widely attended by the Ministry of Industry and Information Technology, leaders of various levels in Changshu City and all walks of society. The participants were Deputy Director Zheng Hong of the Ministry of Industry and Information Technology Development Promotion Center, and Zhou Feng, the Ministry of Industry and Information Technology Development Promotion Center. Director, Jiang Weijie, former executive vice president of the China Garment Association, Yu Bing, president of Jiangsu Garment Association, deputy mayor of Chen Huiliang, Changshu Municipal People's Government, director of the Economic and Information Technology Commission of Changshu Lu Jianda, Haishu, Changshu Town Party Committee Secretary Deng Guohua, Changshu Textile and Clothing Association has been categorized as the Secretary-General of Wuyi, and Jiangsu Jinxihu Clothing Co., Ltd. Chairman Chen Jinxiang, and nearly 1,000 clothing franchisees and industry elites from across the country. At the same time, the event attracted Hunan Satellite TV, Optical Media, Yangzi Evening News, Sina.com, Tencent.com and other media to focus on the scene and conduct follow-up coverage of the event.

Golden Fox Launches 2012 Brand Strategy

This event centered on the new concept of "man with modest degree of fashion", with brand strategy release, new product display and introduction, awarding ceremony, exchange and cooperation as the main core content, comprehensively strengthen business communication inside and outside the industry, and enhance cooperation and friendship. The fashionable dress concept, bold brand development concept, scientific front-end brand upgrade strategy, and the advancement of Golden Silk Fox from a traditional commercial brand to a fashionable business brand, has boosted the confidence of franchisees and agents, and has presented a full range of live shows. Lottery, participating franchisees and representatives of agents have all enthusiastically taken orders, and a majestic picture of great achievements is gradually unfolding.

Strong combination of the new model brand strategy upgrade

According to Chen Jinxiang, Chairman of Golden Silk Fox, “The brand is most afraid of stalling. It needs a full-scale, long-term strategic plan and a professional and in-depth planning strategy. It lies in the past and it will never be seen. A higher, broader, and more beautiful blue sky.” In his view, China's fashion business men's market has a vast space for development.

Since the beginning of 2012, Jinsihuguo has dared to seize the new opportunities for the development of the menswear industry. It has formulated a brand-new brand upgrade strategy plan through the implementation of extensive and profound innovation projects and innovation strategies, balanced the development of both wholesale sales and brand monopoly, and developed front-end science. The operating system, comprehensively enhancing the brand's comprehensive strength, striving to create brand advantage, formally entered the era of brand competition as the core, piloting the development path of the Chinese business fashion men's brand, boosting the golden silk fox to become the first brand of Chinese business fashion menswear The realization of strategic goals!

Chairman Chen Jinxiang and spokesperson Zhou Huajian sign the ceremony

In response, Kingsfox implemented a series of major initiatives: First, leveraging professional planning teams to grasp the development trend of the industry, accurately grasp the needs of consumers, and establish a clear and feasible brand positioning strategy, the introduction of a precedent. "There is no degree of fashion for men. "The new concept of the brand; second is to start the celebrity endorsement strategy, together with the famous singer Zhou Huajian, for the brand's strength to inject new fashion forces. Together with authoritative media, the brand's influence and credibility are fully enhanced. The third is to join hands with industry elites to jointly explore high-end business models, establish exclusive business models, and monopolize the sale of monopoly-branded brands. Integrate and improve the terminal management and training standards, maximize the support strategies tailored for agents in different regions, and increase the sales of individual stores.

Luo Wenxuan, a business model expert who is the creator of the exclusive business model for the company, believes that this comprehensive system of integrated supply chain, channel providers, and retail stores will surely bring a new atmosphere to the fashion business men's wear industry. Fox's exclusive business model is not based on imagination and fabrication, but on the basis of enterprise strength, resource optimization and reconstruction, through the system of differentiated business model to build the brand's core competitiveness, this new model will surely win for the enterprise. Great opportunities for future development.

Wind and rain road brand history

In the past seventeen years, for Kings Fox, it was a process of growth and witness to the results. In the past seventeen years, the “Golden Fox” men’s clothing has changed from the original wholesale brand to a retail brand, from a traditional commercial brand to a fashionable business brand. Today, Kings Fox has already targeted the brand's development goals in China's fashion business men's NO.1, the prelude to the road of the brand journey quietly opened!

Over the years, by virtue of its ability to grasp fashion as a true fashion business men’s brand, and relying on a strong corporate culture, advanced business concepts, and strong design and R&D capabilities, sales of “Golden Fox” have remained at an annual rate. More than 30% increase. Today, the product design and development of Kings Fox has advanced to about 10 months, and it is at the forefront of the industry.

At the meeting, the Ministry of Industry and Information Technology also awarded Golden Silk Fox Men’s “China Business Fashion Men’s Wear Brand Research Base” as a title, fully affirming the achievements of Gold Silk Fox in the business fashion men’s field, and greatly enhancing the Fox Expos in China’s business fashion. The development of the menswear brand's development path is confident and passionate! I believe that Fox will surely lead the men's wear industry to a broader future with the “fashionable fashion” dress concept.