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Not long ago, the reporter carried an outline of the interview with "Going to Change" and went to the grass-roots coverage of Weifang City, a major garment production and export province, and was truly touched by the rustic and real strength of the enterprises here. Now the community calls for integrity, and our garment enterprises in the end how much? Yelia provided reporters with a satisfactory answer. Take the quality of sewing a hundred years base Ye Liya Group was founded in 1981, mainly in the production of high-end clothing, science, industry and trade in one of the major state-level enterprise groups, one of Shandong Province 100 key enterprise groups, China Garment industry double hundred enterprises, the leading products for the "Ye Liya" suits, shirts, coats and all kinds of wear, in 2000 by the SAIC as "China Famous Brand" in 2003 by the state as the first batch of "China Famous Brand ", 2005" China's export brand. " Which most convincing when the 2009 China Apparel Brand of the Year Award - "Quality Award." This is the most authoritative apparel industry awards. As Yuan Wenhe, chairman of the board, puts it, all this aura is drawn from the "three honesty" that the people of Elea personally exert. This is "sincerity, honesty, honesty." Ye Liya is currently the same industry in the one-time through the ISO9001 quality system, ISO14001 environment system, OSHMS18001 occupational safety and health system and the United States RAB quality management system certification of the four systems companies. It hired Japanese experts as the quality of the company director, the establishment of companies, workshops, staff and workers four quality management network, the implementation of self-inspection, mutual inspection, the special inspection phase combination of the inspection system in the production line dozens of key processes Establish quality control points and strictly monitor the entire production process. Over the years, Ye Liya product qualification rate remained above 99.5%, in the National Garment Testing Center in the previous sampling, have reached high-quality product standards. A more influential Chinese and foreign experts in the process of building the quality of Ye Liya brick, such as the traditional costume master Tian Yatong; internationally renowned men's technology expert Nino Trana, Nakagawa Koshien and women's technical experts Francis, Sato Code ladies and so on. High-grade, refined manufacturing, user-friendly, strong integrity, is Ye Liya brand of faith. Take the group set up apparel development and testing laboratories for it. Ye Liya hired well-known Italian experts as chief technology officer, the technological transformation of clothing technology reborn, men's from Italy Genia basic version of the type of craft, women's French bastion Saint Laurent basic version of the craft, both in line with Chinese Body size, but also to maintain the European version of the style, creating a model of Chinese and Western technology. It also hired well-known experts from Italy, France, Germany, Japan and other more than 20 well-known experts, continued training and technical guidance to staff; each year to send technical staff to Italy, Japan and the domestic tertiary institutions for technical training for the sustainable development of enterprises Saving a strong technical force. Group clothing and advanced custom two-hand hard Ye Liya Group undertakes group clothing has more than 30 years of history. From the 90s of last century, the group gradually set up branch offices in Japan, South Korea, the United States and Britain to kick-start the all-encompassing process of tailoring the international apparel market with its own brand. Ye Liya established the earliest single-yield production base in the country, took the lead in realizing the people-oriented personalized production, formed a set of mature, subdivision and quantification of the management mechanism, with a daily volume of more than 3,000 sets, the Japanese single More than 1,500 sets of capabilities, ready-made single-cut and special customer samples and other full-service. Yelia tailor-made markets in the country accounted for 25% to 30% of the total aviation airport system, and has been aerospace, airports, finance, telecommunications, electricity, tobacco, subway traffic, public security, justice, taxation, railways and other systems Identified as a uniform designated manufacturer, has extensive access to major domestic garment production areas. Currently, Ye Liya has been in Japan, Osaka, Nagoya, Hiroshima set up three in Seoul, South Korea set up 35 tailor-made suits franchise stores. Yeli Ya for the United States Eddie Company Hollywood Film Store's high-level film and television production industry suits, dresses, costumes and other high-end clothing series, up to more than 400 sets a month and successfully with more than 10 companies in Europe signed a high-end manual All linen lined suit making orders. Since 2000, Yelia Group has successfully registered the trademark of Yelia in Japan, South Korea and the United States, has obtained the legal recognition of the above countries and paved the way for the direct access of the Yelia brand to the international market. At present, Ye Liya Group in the United Kingdom, Canada, Australia, New Zealand and other countries registered trademark is under approval. Yelia did where the trademark registration, product sales to where, and use of these countries on the international market to actively expand the international market share of radiation. From 1981, Yuan Wenhe led the founding of village-run garment factories to process children's wear and shirts. By 1984, taking advantage of the opportunity of reform and opening up, Yuan Wenhe set up Weifang Nibong Garment Factory and registered "Wei Yan" Trademark, and then in 1995 the establishment of the group Yeah Ya, Ye Liya trademark registration success, with a brand of faith Ye Liya, gradually out of Shandong, facing the country, the ideal of going to the world. Yuan Wenhe was honored as "National Model Worker" and "National May 1 Labor Medal" winner for his outstanding contribution in the field of Chinese clothing, enjoying the special government allowance issued by the State Council ...... To expand the outdoor nourishing brand Tree in recent years, Ye Liya in the above design to strengthen the formal dress at the same time, to the market fully launched the first-class quality Ye Liya outdoor products, aiming at the new, nourishing the brand tree. Yeliya outdoor products to promote "urban outdoor" leisure series, the products involved in assault clothing, casual shirts, T-shirts, shirts, pants, shoes and hats, bags, outdoor tents, sleeping bags, and strive to guide a new concept of life and create a stylish consumer culture , Promote the vigorous development of outdoor activities, promote new leisure modes. Outdoor products still meet the highest quality. It is the Chinese body structure design template, has been the world's leading fabric and accessories suppliers help. Such as the United States WLGore company, Germany GUFC company. Whether it is DuPont waterproof breathable fabrics, or Japan's YKK zipper, or the United States ITW fasteners, Japan's permanent anti-static, radiation-resistant textiles, all for the Yeah Ya create a world-class quality products laid the foundation. Yelia company with 30 years of formal wear management experience and quality awareness of outdoor product quality control. Yelia to South Korea's famous designer Cheng Song Hong as the core to establish high-quality outdoor design team. Taking full account of the characteristics of Chinese consumers in different regions and environments, the raw materials of all the products must undergo rigorous laboratory tests to meet the highest requirements of the products. Ye Liya is also full of effort in the fabric characteristics. Yeliya Japan Branch and Japan's leading companies to develop a set of anti-static and radiation in one of the new fabric, can effectively prevent static electricity, radiation on the human body injury, and in the outdoor activities of static electronic compass, altitude meter, GPS Navigators and other sophisticated electronic equipment, the serious consequences of interference. Yeliya Korea Branch and South Korea's well-known companies in Taiwan to develop a new type of modified polyester fiber, this fiber fabric has a permanent anti-static performance and one-way moisture guide function, and light warm, strong fabric stability, easy care, fully meet the high-end outdoor Clothing requirements. Based on the concept of "no wind and rain, no outdoor limit", the products of YELLIA achieve the best results in terms of safety and comfort. Every year, Ye Liya outdoor products buy orders in the aviation, communications, electric power, geological survey and exploration industries at home and abroad are also more than 100,000 sets to meet the outdoor environment of the management authority, land area, sea area, aviation and other staff and workers need. Over the past 30 years, Ye Liya insisted on the pursuit of excellence, creating a perfect and active implementation of the strategic goal of "marching into the world famous brand, tree Centenary Ye Liya".