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Wujiang heyday: to find the high-end market for Chinese silk Mentioning the past of Chinese silk, people's compliments always overflowing with words. Once upon a time, China's national treasures silk gradually away from people's daily lives, they can be high-end artwork, it can be Cheap crafts, no matter what, people have too many reasons not to wear silk. Wu Jianhua, chairman of Wujiang Dingsheng Silk Co., Ltd., did not agree with this. In his view, modern design techniques, process equipment and business philosophy have given the possibility of returning too much traditional silk to the high-end market. And what is the space for this possibility? Wu Jianhua and his top silk are exploring practice. Have to admit that now Japan and other countries in Europe, silk research and development technology has surpassed China, but Wu Jianhua is not satisfied with the sample copy. If customers provide samples, companies will certainly be asked to know the final use of the product, and then from the functional and take the direction of other aspects, based on the sample to do an extension of development. Usually in addition to the client to provide him a replica of the sample, the company will also give details of the sample after the adjustment to the customer reference, often the final customer was picked in the product is re-designed by the enterprise. Wu Jianhua told reporters last year, the wedding of Princess William and Kate in England, the bride section of the wedding dress used by Kate was the order from the British customers who dared to send the silk to them. High-end positioning of silk fabrics, we must strive to achieve the perfect fusion of art and technology. As the proud business of the past two years - Houndstooth Taffeta fabric, focusing on the development of each season, the tone of change, so that it is more in line with the market trend; Focus on the finishing process updates, such as nano-technology , Breathable film, reactive dyes, silk wrinkles, color fastness and other problems solved. This section expensive fabric, is still being picked more than clothing brand. Last year, enterprises to participate in "China Fashion Fabric Finalist," won the award for outstanding fabrics works Silky crepe, Sijia Si, silk and cashmere blended equipment technology, dyeing auxiliaries, temperature control and other aspects of the problems have been one by one business breakthrough . In addition, the company introduced the transformation of the equipment, mass production of Song Jin, and contact with Jilin FAW, Song Jin will be used for high-end automotive interior, but also with foreign designers, the Song Jin for the production of high-end luggage . This can not help but sigh, the progress of modern technology to make a new look of silk products. "Wine is also afraid of deep alley," how to market good products? In addition to strengthening the relationship with the old customers, the company will be at the annual domestic and international exhibitions to seek new customers. Wu Jianhua believes that the products of China's popular fabric short-listed companies focus on the exhibition show, so that companies have more opportunities to be familiar with new customers, which make a lot of business benefits. In addition, companies also want to use e-commerce to broaden the market channels. One of Wu Jianhua's recent busy jobs is to work with a business to build his own business platform. According to his many years of experience, usually most foreign customers have their own relatively fixed procurement channels. In his initial concept, the business platform and participating in the show are playing a "battle with each other" with the aim of letting new customers know about the latest developments of the business and establishing a channel for communication. In the past two years, Wu Jianhua also extended corporate silk products to the terminal, also positioning the high-end, creating the textile brand "Luo Family" and the apparel brand "Shangkaikai." Talking about their own spent nearly two years of silk bedding, Wu Jianhua is proud to tell reporters that you can do washing machine washing, which is also the advantage of doing the fabric started. Some of the factory waste was also used to make aircraft or household blankets. The silk products and how much market space to be excavated, it will be Wu Jianhua and his heyday of silk has been to explore the subject. Hubei Maia: The market tells you what you need to ask Zhang Li-chun, director of R & D at Hubei Maia Co., Ltd., and what the corporate customers' requirements for the products are compared to last year? Her answer is quite clear: "In some details, This year, more like introverted, subtle patterns, such as hidden stripes, hidden lattice, plain color is darker, but the demand for light color is on the rise. "Only the subtle changes in the market become a reality Will give such a specific answer. Zhang Li Chun further said that Miami 2013 autumn and winter new choice of gloss and warmth of the combination of silky intertwined, wool blended intertwined to seek the balance between the two to create fashion, quality, warm fabric, with subtle flowers Type, such as hidden stripes, implicit grid, so even plain color will not seem dull. In conversation with Zhang Li Chun, the R & D director talked most about the market. In the pure view of Zhang Li, designers need to understand the market, do not blindly imitate, use of existing resources and fashion sensitivity to fashion trends, of course, the international big T show is also the designer's focus, but these are established Above the market demand. She emphasized that Miami is developing both stylish and marketable products, so focusing on the needs of customers and a little bit of guidance is also the focus of product development. Enterprises choose to participate in the China Fashion Fabric finalists review, since the product can be winning the award has been recognized by some people, but also the award-winning aura, customers are generally more acceptable, but also enhance business confidence. On the one hand test the R & D strength of enterprises, on the other hand allow enterprises to understand the status of market competition. Enterprises in the exhibition paste the fabric of the finalists of the logo, a recognized feeling, these award-winning fabrics will be accepted and loved by customers, in the latter part of the new product promotion is relatively smooth. Fabric review in the spring and summer of 2013, the enterprise designer Wang Qiong'e 3D and blue sky won the award. Zhang Li pure talked about, companies involved in the assessment of products not only to meet market expectations, but also to join the fashion and popular information and Miami strongest project, the core technologies such as super-free hot technology and coffee charcoal warm technology. The reason why Miami R & D personnel can grasp the market dynamics so delicate, the sales department plays a leading role in research and development. Sales department to provide market research and development, R & D department in the sales department to receive information to develop more suitable for customers of products, but also for the sales department to seize the market "bullet." Each department of Miami R & D department is closely integrated with the sales manager into a partnership relationship, one to one to provide customers with highly specialized products and services. Exhibition Marketing has always been an important channel for the promotion of new products in Miami. The concept of product distribution is rapid. Zhang Li-chun said after the show, the use of target customer base of a single sample, the new product quickly into customers such as new customers, the regional manager preliminary preliminary follow-up, if demand, designers and regional managers focus on the visit. If the old customers, the regional manager will take the sample clothes to participate in the customer's order, the latter area managers and designers will once again focus on the recovery order. But at the same time, enterprises will also encounter some difficult to avoid the trouble, "the average customer is very cautious will not be immediately under the big single, just choose a sample. So if the price can not cooperate on the issue, the customer is looking for other companies with a sample production, Our new information will leak. " Reporter's notes: Both Wujiang heyday, or Miami, Hubei, when in communication with the person in charge of business, the deepest is their concern for the market. Wujiang Dingsheng do traditional silk, but is entirely in the modern concept of doing, Chairman Wu Jianhua and his flourishing silk is exploring the possibilities of various markets for modern silk for high-end luggage, home textiles, automotive interiors, Clothing and so on, to start fabric from him, the product chain extension for the heyday of silk to find a greater market space. Zhang Li-chun, director of research and development at Myaia in Hubei Province, talked about product development at the time, she talked most about the market, but also because the company's R & D department is familiar with the market conditions in order to achieve such a delicate product development and place