U.S.: Art Becomes a Competitive Edge for Hotels

According to U.S. media reports, in recent years, many well-known hotels have highlighted artistic features and have devoted considerable efforts to the furnishings of their rooms. This not only makes the rooms more beautiful, but also allows the hotel to add furnishings and sales to the rest of the hotel. The new function of the product.

In fact, a few years ago, some brand-name chain hotels sprouted the concept of art decoration. Inviting the city's artists to design and decorate public spaces such as halls, hallways, and conference rooms, so that they have unique local characteristics, thus avoiding the monotony of chain hotels. The star-rated hotel also emphasizes the promotion of cultural quality through porcelain, sculptures, and oil paintings. Nowadays, many hotels go further and turn rooms into "mini exhibition space" for artworks. For example, the recently opened Omni Hotel in Dallas, Texas displays a total of 6,500 original artworks by 150 artists in rooms and public spaces. These works of art are sold outside, allowing customers to not only appreciate the culture of Texas but also bring them home. The “Renaissance Art Hotel” in New Orleans, Louisiana, in addition to selling artworks on the hotel floor, also hired local artists to enter the hotel, so that customers have the opportunity to interact with artists.

It is said that more and more hotels regard the location of the art as an important area of ​​competition with their peers. Many hotel managers believe that a quality hotel should have a distinct sense of the times and a unique cultural connotation. Art furnishings are an important manifestation of these characteristics. In an interview, Ed Nathammer, operations manager of Dallas Omni Hotel, said that the hotel now has more artworks than many galleries and museums, which makes the hotel unique. He said that hotel furnishings are the most personal characteristics that can infect people. Operators must be rooted in the cultural soil of the region and absorb the essence of foreign culture and integrate them to create a “harmony but not the same”. Cultural atmosphere.

Another important reason for the enhancement of the hotel’s artwork is to attract young consumers. Ben Jon Hanson, dean of the New York University School of Tourism, said that young customers often do not want to see the same hotel in the hotel. They are very sensitive to the local cultural elements, and they always like to collect some artworks. Benjon Hansen also believes that this approach of the hotel has virtually helped young artists in the area, because young artists are often a difficult group to make a living.

The well-known hotel's high attention to art has affected the way the American hotel industry operates. For example, the Conrad Hotel in New York has a collection of American realist painter Sol Levitt. Although the original is not for sale, the hotel sells small copies for $95, and the Lancaster Art Hotel in Pennsylvania. Not only sells art, the hotel itself also has a professional art workshop, ready for customers to buy or customize their favorite artworks. You know, this was only a marketing technique for professional art institutions such as museums and galleries.

At present, the installation and sale of artworks have become a symbol of the pursuit of quality in American hotels. Of course, the hotel collects some famous works of art, but also because operators value the appreciation potential of high-end art, and regard it as an important means of maintaining value. For the hotel, this is a double benefit.