Clothing company product planning procurement staff most afraid of what? Most afraid of their own opinion, closedown! On December 3, the relevant members of Schmemffen's R & D department launched a 15-day "Great" operation - going out of Guangdong and visiting the whole country!

诗曼芬

Poem Manfen Underwear brand founded nearly a decade, made impressive achievements, all over the country have poems Man Fen figure, more than 200 outlets and more than 2,000 franchise stores witnessed the growth of poetry Manfin.

With the gradual growth of the national market of Schmemffun, "eating the capital" has long since been abandoned. In addition to the "intelligence" analysis sent back by regional sales managers from the frontline, Schmemffen headquarters has been working hard to further improve product planning and R & D. This time, it was Shimanfin's product research and development department that first walked out of the Guangdong area and visited the whole country. This is a turning point in history. It marks that Shih Man-fen's product planning and R & D are more mature and science-based.

In this nationwide market visit, the R & D department used market research and other means to collect information on the demand for the terminal products of various branch offices and analyze the categories of products that need to be procured for procurement. At the same time, the classification of commodity categories, prices, popular colors , Style, style, the main color, fabric, the main consumer groups have a more accurate understanding of the situation.

诗曼芬走访全国市场收效巨大

The Shimanfin visit to the country during the spring and summer of 2015 is the purchase of goods planning verification, product planning R & D personnel in person under the front line, analysis of the product structure is reasonable and scientific, and then make the appropriate adjustments - consider the lack of reflection Insufficient, sum up experience; Well done, will continue to be used in 2015, redouble their efforts. The move is a deeper understanding of the regional market and control, to better define the brand product structure Schiphol, more clear direction of brand development. Ancient Kangxi tour with kimono, now have poetry Manfong visited the national market, firmly in front of market control movements, optimizing the structure of brand goods, poetry Man Fen market competitiveness once again upgrade!

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