On January 8th this site , it is time to look at what happened in the fashion circle in 2014 and everyone remembered something. Indeed, there is no industry that is more refreshing and new than your guild. A large number of new trends are created each year, while others are eliminated. The same was true in 2014: Some elements that have never been on the show floor have become a popular trend; trends that were popular decades ago have been turned over by designers; cross-border cooperation between brands and designers is abnormal Great momentum.

Everyone knows that this is another exciting year. Let us review the popular keywords of the past year to see which trends have brought you new look and what makes you happy.

Key Word 1: Luxury Sneakers

In 2014, sports style is still the trend of fashion circles. In the fashion week, sports shoes also appear frequently on the T stage, making it a must for mashups. In the trendy fashion wave, a large number of luxury brands followed suit, and brands such as Prada, Giorgio Armani, Valentino, Rick Owens, Saint Laurent, Gucci, Burberry, Etro, Givenchy and Rick Owens joined the ranks of sports shoes. Even Berluti, the creator of the world’s most expensive gentleman’s leather shoes, also introduced Playtime sneakers (pictured above).

There are several main reasons why high-end brands rush to launch athletic shoes first: novelty. Fashion is particular about freshness, and sometimes the sword is far from the status quo. Those who look arrogant, sexy and dangerous footwear style are highly sought after. Second, the casual wind is spreading, and high-end luxury brands are only a matter of time. Moreover, sports shoes are comfortable to wear and comfort is the most fundamental requirement of the public.

Although from September this year onwards, this strong wave of sports will be weakened, but fashionable sports shoes will not disappear, once people accept it, it will occupy the people's shoes for a long time.

Key Word 2: Norrmcore

How hot is Normcore? Looking at the 2014 Google Trends search chart, it ranks first. Logo wear has been considered vulgar, low-key luxury and stylish attire is considered stylish enough. Normcore's concept is actually very simple. It is based on a practical and comfortable wearing. It is based on the intention of "deliberately dressed and undistinguished." While reducing the brand recognition, it is easy to put on your own. Without losing the style. The essence of Normcore is “inadvertently”. It seems to be simple and casual, but it must show style and taste. Of course, you understand that each “natural” is also to be carefully dressed behind and make the high end. The designer's single product must be integrated with the high street model, and then inadvertently discovered that the true meaning of this modelling reveals the skill of the wearer.

Key Word 3: Wearable Devices

Once upon a time, the scientific and technological worlds and the fashion world were the two worlds that could not be beaten by the occupants, but the trend of the times promoted more and more attention to the art of science and technology, product design and fashion trends are increasingly closely integrated, and those with fashionable design elements are the latest High-tech goods have broken the concept of traditional accessories and are no longer confined to a single decorative style.

A wide range of wearable technology items from high-tech brands represented by Apple Watch. In this year, many people had to leave a bit of a place on their wrists for these products. I believe that one day, Google Glass will become an ordinary object. If there is a micro-computer device on our face sometime in the future, even if this is not possible, we still look forward to what will happen next. Technology and fashion items allow us to install X and entertain ourselves.

Key Word 4: Shorts shorter than shorter

In the past, boy's shorts almost covered the knees, and this year men's shorts ushered in a big change, that is, short, short, short, and shorter. In the Spring/Summer 2014 collection, boys wear ultra-shorts, and Dior Homme, Emporio Armani, Lanvin, Versace, etc. use practical actions to tell you that in fact, convenience and fashion are not an alternative question. Who said that men exposed thighs are not gentlemen, mix and match hit color, dress casual, different styles have their own different mix of routines. Today's trendiest male shorts are 5 inches and a half, which is 14 centimeters long.

Key Word 5: Metal Complex

Designers use sparkling materials to pursue high-profile reflective effects, from clothing to accessories can not escape the gloss of the "devil", coated leather mirror-like surface to refract the color of light to create a rainbow effect, vintage sense and technology The combination of feelings adds more fun and color to this season.

Metallic tones can choose warmer silver tone or cool gold tone to inject more inspirational concepts into urban men. Dolce & Gabbana's suit design uses a shiny metallic color, gorgeous champagne brings luxurious and elegant effect; Emporio Armani cleverly uses a gold-effect color to decorate the casual jacket, coupled with cool white trousers to embellish; and 3.1 Phillip Lim is in On the accessories, the dyed gradient effect is grafted onto the design of the sandals and sunglasses, and the urban men's avant-garde's personal color is reflected through the dazzling glossy surface; Shaun Samson injects the metallic tone into the Oriental-style sportswear design, resulting in more The futuristic styling of the future.

Key Word 6: Cowboy's Reincarnation

Fashion is a recurring cycle. Today's fashion is often based on the past. Some classic fashion elements are often reappeared many years later. They are copied into the current fashion and are a trend for designers. Tribute; once the trend can be used again, evolved into a new "re-engraved version." Looking back at the jeans of the big names in 2014, it can be confirmed.

Prada 2015 spring and summer series created a "sexual" fashion show, the use of jeans which played a big role. The Burberry Prorsum 2015 spring-summer collection is full of curiosity, laid-back and romantic colors, especially denim fabrics, which has instilled the western cowboys with unrelenting temperament for the gentleman's elegant English leather brand. Dior Homme's 2014 winter series redefines the new neutral style that matches the style of men and women. Men are also blooming like luxury. Cowboys play a big part in it. Fendi2015 spring and summer series of clothing and leisure-based, jeans, jackets, baseball uniforms, knitwear at the same time mix and match, red, green, yellow and bright colors with them, to create a scene of youthful vitality.

Key Word 7: Flowers are the most fashionable

Printing patterns began to curl up a few quarters ago, and since then it has spread like a virus, which is uncontrollable. 2014 printing is no longer a woman's patent. Rich swirl patterns, traditional geometric shapes, inspired by nature are all injected into Men's wear goes. Kit Neale continues to play warm male cards this season. The cactus prints are used in suits. Intensive techniques and live colors make it impossible for people to get feather dust. One piece of fresh meat smells to be confused by the clothes themselves. The design is cute or the model is more attractive. And like the academic spectators, make sure you will like Matthew Miller this season, the classic stripe used for wide coats, slogan details as the traditional restraint of resentment, wonderful cutting and dislocation stitching, disorderly disorder The effect of the cut-and-paste makes the whole design not become boring. The wrist flower and the garland on the neck are the most "fresh" decorations in the audience.

Key Word 8: Fast Food Culture

In the generally ugly year 2014 of luxury transcripts, some brands have also devoted themselves to attracting young consumers in order to find new markets. Leading this trend is Jeremy Scott: He played a variety of unexpected combinations and mixes on Moschino's show floor. McDonald's, Mickey, and his frolicking attitudes have incorporated the young people's lifestyle into his clothing. This kind of high street culture is quite eye-catching at the elegant Fashion Week show, but it's no surprise that the number of such street styles and movements is popular this year. (Collaborative Media: Zhuo Shini shoes, Bao Lina shoes)

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