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The "100 Banquet" Spring and Summer New Collection Conference by CAVEN was held on November 18 in the Jia Fun Industrial Park, Shenzhen. This event, themed "One Hundred Anastasia," celebrated the spirit of cooperation between the brand and its franchisees. It showcased a selection of new spring and summer collections, highlighting the brand’s creative vision and dedication to quality.
The 2010 Spring and Summer New Collection Conference continued to embrace the concept of "fashion business, elegant women." Through three distinct life perspectives—neutral, intellectual, and fashionable—it illustrated the image of a vibrant, colorful businesswoman who is both stylish and up-to-date. The conference aimed to empower women in the workplace, giving them confidence to excel, influence various fields with wisdom, and realize their personal value.
With over 90 outlets and agents across first- and second-tier cities in China, Joyful has established itself as a leading brand in the fashion industry. After more than a decade of navigating the ever-changing apparel market, the brand remains energetic and full of innovation. Its team continues to build brand value through creativity and strong management practices, ensuring sustainable growth and success.
As the global economic bubble fades and the world economy begins to recover, emerging powers are gaining momentum. People are now seeking wisdom, creativity, and refined lifestyles amidst simplicity. The "2010 Annual Feast" Spring and Summer New Collection represents a fresh approach to life, showcasing vibrant, informal living styles that blend wisdom, fashion, elegance, and individuality. Each piece tells a unique story, reflecting the endless charm and versatility of modern women.
CAVEN's brand design focuses on intelligent, capable, and smart women who embrace simplicity and sophistication. By integrating international fashion trends with a professional, minimalist style, the brand continuously innovates and redefines the image of urban intellectual women—elegant, confident, and stylish in both business and life.