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At the beginning of the Year of the Rabbit, a topic related to "Chinese men" rapidly spread over the vast land of China. The campaign of "2011 Red Bean Discovering the Outstanding Traits of Chinese Men" launched by the well-known brand Hongdou Group brought the unique qualities of Chinese men to the scene and accepted the remarks from all Internet users. This immediately led to a big discussion. Only need one or two words, you can participate in the Chinese men's big judgments, this new interesting, simple and convenient form of participation, so that activities of concern. Female Internet users accounted for a high proportion of participants, although "stingy", "conservative", "good face" and so on from time to time flash, but "strong", "Gu family", "pillar" and so on are the frequency of female eyes The highest Chinese man trait. Tencent in the sub-division of the event, participating users are very much, combined with the recent hot microblogging, this brief few words can express their views in the form of extremely popular. On the page, netizens comment on the characteristics of Chinese men is also clear at a glance. Words such as "wisdom," "specialization," "generousness," "sunshine," and "casualness" have a high appearance rate, and even "muscle", "cow!" And "power" have become the masculine Chinese men True portrayal. One female netizen who gave a "considerate" rating said that her husband is a very considerate man. Knowing that women nowadays need to do housework and educate their children, they have to face the test of the workplace in the community and wait for their in-laws. This is not easy, So she said, "My husband down all my life, but also take the initiative to share housework, I feel very happy life." Another woman directly labeled her men in China as "stingy." She said that her boyfriend was reluctant to eat and wear and bought the cheapest things, so she found her boyfriend stingy. "However, diligence and saving is a virtue, although he felt a little stingy, but in order to make life better." It is understood that this lady in the Spring Festival in the Rabbit by participating in this event, online shopping mall in Hongdou costumes to her husband bought a piece of down jacket. She said, "Stingy and quality of life do not conflict, he saw the new clothes after the incredible joy." In addition to Tencent station, the event also has a special page in Sohu, the popularity of the same popular exception. Hongdou Group official said: "German men rigorous, romantic French men, gentlemen of the United Kingdom, men in many countries have world-recognized qualities. So what is the nature of Chinese men? Has been committed to show the characteristics of Chinese men through apparel The world's red bean brand, hope and the majority of Internet users to explore and discover the new era, the most embodies the key words of the Chinese men's qualities. " It is understood that the event from January 24, 2011 until the end of March 10, 100% participation in activities can get red bean official shopping network worth 20 yuan vouchers, and can enjoy the entire shopping free shipping. In addition there are home underwear, casual long-sleeved shirt, ranging from hundreds of vouchers, and Wuxi Wonderland three-day tour and other exciting awards. The organizers of the event said: "Discovering the Chinese men's qualities, in addition to better displaying the key words of the current male charisma, leaving the majority of Chinese men as their role models, will undoubtedly make Chinese men more attractive."