Interview with Wang Yan: Hands-on jewelry elite advocates integrity management

The rapid development of the jewelry industry in China in the past two decades has been a crazy year for the jewelry industry in China in the past 2010. The total sales have exceeded 250 billion yuan. With the stock market sluggish and the property market uncertain, people began to look to the gold jewelry market. Therefore, unscrupulous merchants are also taking the opportunity to mislead consumers by using various means such as spurious, shoddy, and certificated water. This means that under the bright market development prospects, the quality of merchandise has been affected. .

According to a survey by the reporter, where can consumers purchase genuine jewelry, including how to buy jewellery and after-sales service, etc. These issues are of greatest concern to consumers. Integrity is the most basic requirement for businesses to operate in all walks of life. It is also the basis for safeguarding consumer rights. For the jewelry industry, integrity is particularly important. Beijing Ai Jia International Collectibles Market has always adhered to the “good faith, striving for progress, and seeking development” strategic line, and took concrete actions to safeguard the legitimate rights and interests of consumers. Has established a good image in Beijing and even the national jewelry market. At the onset of the once-year 3.15 year, we visited Wang Yan, vice president of the Chamber of Commerce of the Beijing Federation of Industry and Commerce, IAC Redwood Daguanlou and general manager of the Aijia International Collectibles Market, and asked her to talk about us. The collection exchange market is how to establish a model of integrity in the jewelry market, and at the same time, it provides answers to questions consumers are concerned about when buying jewellery.

Author: Recently, China Consumer Net and Sina.com launched the “3·15” annual survey on jewelry quality and service. The results showed that 58.3% of the consumers on the market were dissatisfied with the quality of jewellery products; among them, “shrinkage, falsehood and false labeling” and “false and exaggerated propaganda” became the most common when consumers purchased jewellery products. If you are not satisfied, would you please talk about the current chaos in the jewelry market? What kind of measures was taken by the Aijia International Collectibles Market at the dawn of 3.15?

Wang Yan: Ever since the establishment of the Beijing Aijia International Collectibles Market, merchants wanted to enter the love collections market. Our primary condition is that we must follow the principle of “material fidelity, and leave a penalty of 10 yuan,” which means that our market is rooted in the root cause. The emergence of counterfeit goods, in addition, we have always been to promote the development of health norms in the jewellery industry as our own responsibility, and strictly strengthen the integrity of the system to maintain the industry image and interests. To ensure that customers can rest assured that the quality of our products in the market, service satisfaction. This time, the 3.15 activities of the Love Collectibles Market also put forward the “false and lose 10” initiative among merchants. In the future, we will continue to actively promote the construction of industry integrity, and create a harmonious and healthy market environment to fully convey its commitment to integrity. Business ideas and confidence. Integrity is the company's "Founding of the industry, the way of business", I believe that only honest and trustworthy can win credibility and achieve a good development of the market.

The author: "Good service to see after-sales". In recent years, with the rapid development of the jewelry industry, consumers have higher and higher requirements for the market after-sales service. How does the love family collectibles market set an example in the after-sales industry?

Wang Yan: A good after-sales service is still to start with the most basic quality of the product, such as jade and jade. Our market is also strictly controlled by merchants. The jewelry products that are operated must have relevant quality certificates and product labels. In the day-to-day management of market merchants, the joint market administrator conducts random checks on merchants' merchandise, price tags, and hygiene, etc.; if there is any problem, the market will also make corresponding penalties for merchants! It is not only our responsibility but also the goal of our market work to build a genuine purchasing platform for consumers. We are working hard to make the market more standardized, allowing consumers to buy comfort and money to rest assured. In terms of after-sales reception and processing attitude, we also require that employees actively and enthusiasm be responsible for after-sales service issues, and timely and fair handling of customer complaints, response problems or disputes, and urge businesses to actively solve.

I: The rapid development of the jewelry industry and the market has become more and more chaotic. When customers buy jewelry, they are a bit confused about where to go to get genuine products. As a manager of this industry, you believe in the purchase Jewelery also has unique insights. Can you share it with us?

Wang Yan: For jewelry, the phenomenon of consumers buying fake and shoddy goods happens from time to time, because the current cost-making methods are more and more realistic. It's possible that people in the industry can hardly distinguish between true and false, let alone ordinary consumers. Generally qualified jewelry and jade products are often accompanied by other documents, such as the product quality certification issued by an authoritative organization. First of all, I suggest that you should go to the formal jewelry market or a good-faith, quality-guaranteed specialty store to buy. And we must ask for invoices and product identification certificates issued by formal agencies to ensure that our rights are not infringed. Before you buy, you should learn more about this aspect of the market to understand market development, do not buy blindly. To prevent being deceived, because these products are not ordinary jewellery products after all. At present, the market uses low-grade jewels as high-grade jewelry jade, shoddy, of which the most jade problems; false propaganda jewellery origin, technology, etc.; product identity is not standardized, there is an incorrect name or abbreviation to mislead consumers.

I: Just now we talked about the chaos in the jewelry market today. I would like to ask whether Mr. Wang’s love for the family’s collection market has taken specific measures to protect the interests of consumers.

Wang Yan: There are some measures in this respect. There is a jewellery appraisal center specially established in our market. If customers have doubts about quality after purchase, they can immediately identify if there is any problem. Our market requires merchants to pay a fake pay ten and make up the difference. And will also make corresponding punishment measures and announcements for merchants. At the advent of 3.15, our market united with numerous businesses to hold the “Fake and Compensate 10” awarding ceremony for the integrity management press conference. We will also strictly abide by the promise of “false one”. If there is any opinion from the customer, we have a complaint box installed in the market or call the complaint directly. We will always put our customers first. But the main thing is to rely on the customer's own understanding of the product knowledge, have good eyesight. I suggest that you usually visit the market more often before you decide to buy! Finally, I would like to tell businessmen that they can only rely on empathy to establish a foothold in the market. Any merchant will play the role of a consumer in social roles. The requirement of a consumer is simple, that is, the integrity of the business, and he does not want the product to function when purchasing a product. Exaggerated its price, the price is unreasonably expensive or somehow discounted promotions.

As the saying goes, "a price for a product," which is what manufacturers have said to customers all the time, but every manufacturer should first say this to himself. See if it is really considered to safeguard consumer interests. Every business person must take the consumer's mentality and truly serve the consumer.