World Park Party mascot "Chang'an Flower" Xi'an encountered piracy

With the advent of the World Horticultural Society, the mascot "Chang'an Flower" has become increasingly popular. According to the regulations, such mascots can only be sold in franchised stores with unified logos. However, in the wholesale trade markets such as Yiwu Mall and the light industry market in Xi’an, various “Chang'an Flowers” ​​with different shapes are filled with the market. "Flowers" are facing the attack of counterfeit products.

"The big 38 yuan is a small 15 yuan."

Yesterday morning, the reporter found in the Tonglu boutique toy line of the plush toy area on the second floor of Yiwu Mall that the red fire Changan flower was particularly eye-catching in many toys. On the shelves, there are altogether 3 Changan flowers of different sizes and sizes. "The big 38 yuan, the medium 25 yuan, and the trumpet Changan flower with a lanyard, 15 yuan." The reporter asked the price, the boss said.

The reporter found that the packaging of these Changan flowers is very simple, only a thin layer of plastic bags, there is no site and any sign of the World Garden Club. "Are you real? Is this a package?" "Take it easy. It's all real."

Afterwards, the reporter discovered in the light industry market that a number of stores are selling Changan flowers. Moreover, the varieties and specifications are more diversified. One company sells the Chang'an Flower badge, which is also printed with the words “Xi'an 2011 World Horticultural Exposition Licensed Product”. However, this parental security badge has no external packaging at all, and there are no manufacturers and sites. No authorization was found in the store.

It is understood that in order to guarantee the quality of licensed products, the preparatory committee of the Xi'an World Horticultural Exposition also has a uniform specification for the facade of each mascot retail store, and is marked with a uniform number. Each store has a LOGO and a power of attorney. There are two types of regular Changan flowers: 108 yuan for big ones and 68 yuan for medium ones.

Buy less bosses are not enthusiastic Well, in only one store in Yiwu Mall, how many pieces of “Changan Flower” can be sold every day? As a customer, the reporter dialed a phone call from a plush toy store. “I bought Changan Flower from your store in the morning, but I still want 50, how much is the size?”

"18 yuan."

"I'll have 50 more. Can I deliver? I'm in the southern suburbs."

"Five? Too few to send."

Obviously, for “small customers”, the shop owner is not very enthusiastic. According to the price she reported, the difference between each Changan flower and the reporter’s purchase is as much as 20 yuan.

Some insiders said that these Changan flowers had been put on the shelf at least since last month. Since the mascot is still a new product, it is not yet possible to estimate the profitability of these vendors.

With the advent of the World Horticultural Society, the mascot "Chang'an Flower" has become increasingly popular. According to the regulations, such mascots can only be sold in franchised stores with unified logos. However, in the wholesale trade markets such as Yiwu Mall and the light industry market in Xi’an, various “Chang'an Flowers” ​​with different shapes are filled with the market. "Flowers" are facing the attack of counterfeit products.

The company disclosed that the franchise product is generally not discounted. “The anti-counterfeit label is the first standard for consumers to determine whether to buy Chang'an flowers.” According to Ma Zhen, head of the market development department of the preparatory committee of the Xi’an World Horticultural Exposition Committee, at present, the World Park’s The franchise products have reached 27 categories and thousands of products, and there are anti-counterfeit labels on the outer packaging of each regular licensed product.

Ma Zhen said that each batch of licensed products must be manufactured, reviewed, applied for, and affixed with rigorous procedures such as anti-counterfeiting labels. In particular, for franchised products produced by enterprises, the quality of the licensed products will be reviewed by the quality supervisor. Experts, such as price and design, form an assessment team to evaluate materials, quality, specifications, and prices, each of which will be 5-7.

“In principle, discounted merchandise for Xi’an World Horticultural Club franchise products will not be allowed in the sales cycle, unless purchase promotion sales methods may be introduced in order to cooperate with certain large-scale events. Even so, the public will be notified through the media.” Truthfully, the positioning of Xi'an Shiyuan Club's licensed products is to create creative products, and the control of each product will also be very strict.

The industrial and commercial position of sales of fake counterfeit products immediately investigated and punished, “We absolutely do not allow this phenomenon to exist, and businesses that are suspected of selling counterfeit products from the World Expo will be immediately investigated and found out.” Yesterday, Xiu Junhong, deputy director of the Xi'an Industry and Commerce Branch, said, 3 In the latter part of the month, they received reports that merchants in Yiwu Mall secretly sold counterfeit Changan plush toys, and then investigated and dealt with the illegal sales point.

It is understood that when the parties dealt with customers, they investigated and dealt with 820 "Chang'an Flower" plush toys. At present, the Commerce and Industry Branch has investigated 1020 "Chang'an Flower" plush toys and has standardized the production and distribution of 2 licensed products.

Qiu Junhong said that during the World Garden Fair, they will also increase the protection of the World Horticultural Club's logo protection and advertising supervision, and increase the name of the World Horticultural Club logo and related registered trademarks, known names, trade secrets and licensed merchandise. Protection of intellectual property such as packaging, decoration, and so on.