Sports brand Nike Just Do It launches a new commercial

Li Na

The new Nike "Just Do It" advertising profoundly explains the infinite power of sports. From obscure young people to the world's top athletes, the moments of sweating in a scene show how they use sports to change themselves and create wonderful... There is always a face that makes you familiar, there is always a moment to make you empathy, there is always a process There is always a kind of ending that makes you burst into tears. You can always see your own shadow here. The new Nike advertising film allows people to connect closely with the sport and encourage more people to truly participate in sports and experience the changes brought about by the sport.

Today, Nike officially released the latest "Just Do It" commercial for Greater China, with the theme of "using sports..." and awakening the voice of different levels of athletes to awaken the young people in mainland China, Hong Kong and Taiwan to the sport. Enthusiasm. The film has been joined by top athletes from different fields in the world, including basketball superstar Kobe Bryant, trapeze Liu Xiang, French Open champion Li Na, women's volleyball champion Xue Chen, Zhang Xi, and domestic top skateboarder Johnny Tang.

The shooting production of this commercial film brought together a powerful production team. The creative was led by Wieden+Kennedy Shanghai Company and completed with the assistance of W+K Portland. The internationally renowned Australian advertising director Steve Rogers directed and directed. He has won two awards for the best advertising director of the year. His works have won many awards such as Cannes, One Show, and so on. The background sound was created by the world-renowned studio of original music and sound design companies Human, and its works include Oscar's "Logorama" and "Watchmaker of the 306-room Balcony" and many other top-notch advertisements. This commercial film was shot in mainland China, Hong Kong, and Taiwan. It took three months.

The school horn with everyone growing up runs through the entire commercial. The loud horn made a "sports" command that opened the door to the sport. Boys and girls playing basketball with bullfights and using the time of the radio to practice their skills, they use their sports to have fun and communicate with their partners. The gymnastics girls who once again stood up again and again in the diving gym in the large diving hall, and the failures that have failed again and again demonstrate the spirit of going forward and winning all that they want.

The shot of Liu Wei, a pianist who lost his arms, swimming in the water tells people that he can not only use his feet to pop up beautiful piano music, but that exercise is a powerful force to support him. He spent three years growing from a dry duck that couldn’t swim at all to becoming the champion of the national swimming competition for the handicapped. He was once expected to represent China in the 2008 Beijing Paralympic Games. "When I first started practicing swimming, the difficulty was simply a mountain, but later I tried to get the first time in the country and then I looked back at the difficulty. It was only a small step. It was the movement that made me more confident in my life." This is Liu. Wei passed on to each of us with confidence.

"Declaration of war with sports" is a story told by Liu Xiang who has returned to the track. He told people with a firm look: "Injury was once the biggest challenge in my career, but I have a firm confidence. What difficulties can't be overcome. I'm going back to the runway to prove myself again."; "Change everything with movement, achieve new heights", this is an oath issued by Li Na who created the history of Asian tennis. Her confident swing is expressed to people. : "A sport changes everything, and putting yourself in exercise will make you more confident." Using the action to take their own path is the criterion that basketball superstar Kobe consistently adheres to; the beach volleyball players Xue Chen and Zhang Xi who stand out in the strong hands of Europe and America, There are skateboarders Johnny Tang who have challenged the limits once and for all. They have proved that using sports can change everything and create wonderful things.

The latest "Just Do It" commercial will be officially released through television and online media. This commercial is part of the Nike “Just Do It” campaign. Nike launched the "JustDo It" campaign across the country in early July of this year. Activities including cross-border sports such as basketball, tennis, football, running, and Nike training provided young people with more opportunities and platforms for them. Can participate in sports. From August 18th to 21st, Shanda’s 2011 summer sports event, “Sports Meeting,” will be held in Shanghai to assemble various sports players to compete in different sports. The "Just Do It Super Sports Challenge" is also being launched simultaneously on the Internet. Netizens can accept challenges such as Sina Weibo and Nike's official website to win badges in exchange for various Nike professional sports products and tickets to the Tennis Open. Visit the United Kingdom's Old Trafford to watch Manchester United's home games and other prizes.

What is even more exciting is that Nike has also invited many top sports stars and teams to visit mainland China, Hong Kong and Taiwan in order to tie in with the "Just Do It" campaign. These athletes and teams include Kobe Bryant and Le. Brown James, Kevin Durant, Dwyane Wade, Carmelo Anthony, Chris Paul, Arsenal and Inter Milan football team. They will share the joy of sports with young people in China and inspire them to use sports to change their lives.

“As long as you have a body, you are an athlete.” Communicating with exercise, changing with exercise, building with exercise...

Share the opinions of all the athletes:

Use sports to win everything you want

A game with sports

Happy playing with sports

With sports exercises (sports exercises...) Even if they say you can't do it at all, then go ahead

Use the movement to see the god in your heart

Make friends with your friends. Make friends. Then come home later.

Even if it fails, it will fail again

Whoever you are, wherever you come from

Because sports never say you can't