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Held on June 21 Ice Jie fashion down jacket 2011/2012 new conference, Yang Mi debut "show" Bingjie new, and live reporters and hundreds of customers interact. Known as the "Queen of the popular" young idol Yang Mi, Bosideng recently signed the Group, as its ice cream fashion jacket image spokesman. As frequent refresh ratings records, loved by young stars, Yang Mi and Bing Jie's affinity is also very unique and novel. In March this year, Ice-cream brand held an event called "Ice-cream Advocate Weibo Promotion" at Bosideng's official Weibo, which immediately aroused strong repercussions. More than 510,000 people starred in Weibo through the Weibo, setting a new record for network activities. Yang Mi The popularity has always been far ahead, microblogging contributed to the smooth signing of ice cream and Yang Mi. Not only popularity is an important reason, Yang Jie and Bing Jie brand style is also very fit. From the very first day of its existence, Bingjie insisted on "Designing, Speaking with Fashion, Speaking with Products" and adhering to the style positioning of "youth, fashion, vitality, fashion" and leading the design trend of down jacket trend. In the face of the ice-Jie new three series of down jackets, Yang Mi admired very favorite, and their usual dress style is consistent. She said: "I am looking forward to a better performance in this blockbuster advertisement blockbuster. I will use the youthful and fashionable style of ice-cream down jacket to achieve its perfection and extreme."